Mumbai: Leading independent digital agency, Blink Digital, has added a prestigious new account to its roster of businesses. Blink has signed up Dream11, India’s Biggest Sports Game and India’s First Gaming Unicorn, and most recently, the Official Fantasy Gaming Partner of the recently concluded VIVO Indian Premier League. The agency won the business after a multi-agency pitch.
Hereon, Blink’s mandate for Dream11 includes driving high ticket social media and influencer marketing campaigns, and data-driven media activities. Currently, the brand enjoys a significant fanbase of over six crore subscribers spread over sports like cricket, basketball, kabaddi, football and hockey. The game brings fans together to showcase their knowledge, skill and passion for their favourite sport. Iconic Indian batsman and ex-skipper MS Dhoni is Dream11’s brand ambassador.
Speaking about the win, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital says, “It feels great to be working with Dream11, the country’s largest fantasy sports platform. The potential to do something big in an exciting new category like this is immense, and I look forward to setting the bar high through our work.”
Blink Digital recently created and tweeted a series of videos around #YehGameHaiMahaan, Dream11’s brand campaign centred around IPL 2019. Through these ads, Dream11 put the spotlight on the fans and celebrated the passion that made them go out of their way to play a game of cricket.