Mumbai: Bloomberg Media has announced a strategic partnership with JioTV, India’s leading OTT platform, to make Bloomberg’s premium global business news and video programming available to digital audiences across the country via JioTV and JioTV+.
Through this collaboration, Bloomberg TV+ and Bloomberg Originals programming will now be accessible to Jio’s more than 500 million users, offering direct access to Bloomberg’s global business and financial live news channel and its award-winning documentary content.
JioTV currently provides access to over 1,000 TV channels from more than 200 broadcasters in 16 languages, while JioTV+ extends the experience to connected TVs via JioFiber and JioAirFiber.
Indian viewers can now stream Bloomberg’s full suite of programs, including The Asia Trade, Bloomberg Tech, The Future with Hannah Fry, and Insight with Haslinda Amin — featuring world-class reporting and expert insights on global markets, economies, and innovation.
“India is one of the fastest-growing market for Bloomberg Media, and we’re thrilled to work with JioTV to bring our trusted global business news and video content to a broader audience at scale,” said Roman Mackiewicz, Chief Information Officer, Bloomberg Media. “This partnership harnesses Jio TV’s expansive reach to distribute Bloomberg’s trusted journalism to millions of new viewers, advancing our ability to provide investors with insights they need to succeed in today’s global economy.”
The distribution partnership marks another milestone in Bloomberg’s ongoing investment in India. Earlier this year, Bloomberg unveiled an upgraded television studio in Mumbai, strengthening its local footprint and reaffirming its commitment to delivering timely, credible, and comprehensive financial and business coverage for Indian audiences.
