Bangalore: Bharat Media & Entertainment Group (BMEG) was appointed as the Agency on Record (AOR) for ApnaKlub and its consumer House of Brands namely, Glenzo – a toilet and surface cleaner, Apna Shine – a utensil cleaner and NutPhat – a dry fruit brand. ApnaKlub was founded in 2020 as a revolutionary B2B FMCG platform linking Indian Brands with retailers and Kirana stores in semi-urban and rural areas to a range of consumer goods and brands.
As Glenzo, ApnaShine and NutPhat chart their course for countrywide expansion, the strategic partnership with BMEG aims to enhance brand visibility and market presence. Over the course of the 18-month engagement, BMEG will navigate diverse media landscapes to ensure optimal exposure for the brands in their respective market segments.
ApnaKlub’s Co-founder and CEO, Shruti, shared her thoughts on the collaboration, stating, “Leveraging our deep understanding of non-metro consumer preferences, pricing dynamics, and distribution challenges, we successfully launched and established our own brands last year, without relying on traditional marketing strategies. As we pursue further growth, we wanted a media partner that demonstrated a deep understanding of our brands’ essence and presented compelling ideas that align seamlessly with our brands’ vision. We are confident that BMEG’s media prowess will play a pivotal role in further strengthening ApnaKlub and its brands’ positioning, amplify the reach and communicate the brand values effectively.”
Anand Charles, CEO of BMEG, expressed his enthusiasm about the collaboration, “We believe in the transformative power of business to drive positive social change. ApnaKlub’s mission to empower Indian consumers’ needs perfectly aligns with our commitment to fostering inclusive economic growth. We’re thrilled to partner and leverage our combined expertise to create impactful campaigns that can empower local businesses and propel Glenzo and ApnaShine to new heights in the national market.”
This collaboration is set to redefine the narrative of media engagement for ApnaKlub, Glenzo, Apna Shine and NutPhat in the coming months.
