MUMBAI: Dentsu Aegis Network’s buying agnecy Vizeum, has won the mandate of BMW India. The agency will be handling the media duties of the automobile company.
BMW India marketing director Frank Schloeder said, “We evaluated Vizeum on a live brief and found their overall approach, passion and enthusiasm suitable for the future ambitions of BMW India. We welcome them into BMW India family and wish them all the best.”
The business will be handled out of the agency’s Delhi office under the leadership of Vizeum India executive VP Anirban Malakar.
Vizeum MD S Yesudas said, “We are truly excited to serve this iconic brand and are well geared up to handle the challenges at hand. We are grateful to Frank and team for considering us worthy to partner them.”
Dentsu Aegis Network through its six global network brands and supported by its growing multi-market brands aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services.