Mumbai: Boomerang Collaborations, a dynamic media buying and advertising agency headquartered in Noida, has been awarded the Public Relations (PR) and Event mandate for AIIFA SteelEx 2025.
As the official PR and Event partner, Boomerang Collaborations will spearhead media outreach, stakeholder engagement, and on-ground activations designed to maximize the event’s visibility and ensure powerful industry-wide impact.
The prestigious industry event, backed by the Ministry of Steel, will be hosted in Mumbai and is set to be one of the most influential gatherings of the year for India’s steel sector.
Speaking on the milestone, Shrey Goel, CEO of Boomerang Collaborations, said, “We are proud to partner with AIIFA SteelEx 2025, an event that holds immense significance for the steel sector and India’s industrial vision. At Boomerang Collaborations, our focus has always been on delivering creative, impactful campaigns and this mandate gives us the opportunity to further showcase our expertise on a national platform.”
Adding his perspective, Kamal Aggarwal, Secretary General of the AIIFA Sustainable Steel Manufacturers Association (formerly known as the All-India Induction Furnaces Association), said, “Boomerang Collaborations has been a trusted partner for us since Bharat Mandapam 2023, where they delivered an exceptional PR experience. Their professionalism, creativity, and commitment to detail have consistently impressed us, and we are delighted to continue this association for AIIFA SteelEx 2025. We are confident that with their support, this year’s event will achieve greater visibility and impact.”
Over the years, Boomerang Collaborations has successfully executed a series of high-profile PR and event mandates for brands and organizations across industries, further cementing its reputation as a go-to partner for impactful communications and activations.
