The World Environment Day, observed on 5th of June every year, is an occasion that makes us realise our responsibility towards the Environment. Today the condition of our Earth and Environment is alarming with rapid exploitation of Natural Resources that results in global warming, rise of CO2 level in environment, debris of mounting plastics and e-wastes etc.. that are posing serious threat to the future of humanity in earth.World Environment day is an occasion that keeps reminding us of the ticking clock that asks us to act immediately.
It is believed that in the last decade, the world has produced more plastic than it has in the whole century. India alone generates 60% of the world’s plastic waste, which has adverse impacts on the health of our oceans, rivers and marine life. Over the past few weeks, several events and campaigns across the country have highlighted the issue of the irreversible adverse effect of single use-plastics on the environment.
This World Environment Day, brands initiated ad campaigns across medium that actively spoke on reducing and stop using plastic, the brands picked up a theme that served to be the crux of the CSR campaign. Some of the notable campaigns that attracted our attention this World Environment Day are as below:
National Geographic:
National Geographic partnered with the Ministry of Environment, Forest & Climate Control for its campaign around the World Environment Day Programme, while the Ministry supports the National Geographic’s ‘Planet or Plastic’ initiative. From the month of June, National Geographic Magazine has decided eliminate the plastic wrapping on its India, UK & US editions.
Commenting on the initiative, Sanjay Dhar, President National Geographic Publishing India says “For 130 years, National Geographic has documented the stories of our planet, providing audiences around the world with a window into the earth’s breathtaking beauty as well as to the threats it faces. Starting with this issue, we will begin wrapping the India subscriber editions of the magazine in paper instead of plastic“
MakeMyTrip :
MakeMyTrip has joined WWF-India’s #GiveUp initiative by pledging to make its offices Zero Single-use plastic and help tackle the plastic menace facing the world today.
Deep Kalra, Founder & Group CEO, MakeMyTrip, said, “The planet of plastic is not just a doomsday scenario, we are closer to it than most can imagine. Every step taken to reduce plastic consumption especially single-use plastic will go a long way in helping course correct and bring us back from the brink”
Ogilvy
Ogilvy partners the UN Environment India to fight Plastic Pollution by launching 3 awareness films that encourage people to avoid plastic and to #BeatPlasticPollution
Sukesh Nayak, Chief Creative Officer, Ogilvy India (West) commented, “I am hopeful that the campaign line – ‘Useless log useful hain’- will catch on as a phrase and become a common refrain.”
Godrej Appliances
Godrej Appliances, launched its #MyACSavesWater initiative, to educate and encourage people to re-use this distilled water generated from air conditioners. The brand also says that with 10 Litres of water getting collected from air conditioners and then re-used every day, about 8% of daily tap water can be saved.
Commenting on the initiative, Mr. Kamal Nandi, Business Head and Executive Vice President, Godrej Appliances, said, In line with our ‘Soch ke Banaya Hai’ philosophy, the thought behind the #MyACSavesWater initiative is to sensitize people of the depleting water resources and encourage them to conserve water.”
Select CITYWALK
Shopping centre Select CITYWALK picked up the theme Beat Plastic Pollution for this World Environment Day and announced its campaign to try and eliminate the use of plastic straws in partnership with 35 food outlets within their premises.
Speaking on the occasion Yogeshwar Sharma, ED and CEO, Select CITYWALK said, “The campaign is another significant step towards this commitment and our aim to drastically reduce plastic usage at the shopping centre. We believe that this landmark step will pave the way to substantial and significant results”
Godrej Group
Godrej Group formally adopted an overarching CSR strategy called `Good and Green’. Godrej Group released an informative video on what it takes to work for #PlanetPeopleProfits The idea of the film is that companies can help solve critical environmental issues while strengthening their competitive advantage by putting the planet alongside profits.
Commenting on this, Mr. Nadir Godrej, Managing Director of Godrej Industries and Chairman of Godrej Agrovet says, This film takes one through our amazing journey showcasing our persistent focus on sustainability, positive productivity and especially environmental commitments.”
Zee Telugu
Zee Telugu hosted IntintaInkudu Gunta, a rain water harvesting program was organized at Mancherial to initiate a revolution towards water conservation. The channel along with the participants took an oath towards striving for water management, with a hope of cultivating the same nation-wide.
The World Environment Day 2018, brands have been actively promoting various themes like beat plastic, conserve water and so on to make the planet cleaner and a safer place for us to live in.
