Bengaluru: BrandMusiq, a name in sonic branding innovation, has unveiled the dynamic sonic identity for the 2024 edition of BLR Hubba, Bengaluru’s vibrant cultural and artistic festival. Taking place from November 30th to December 15th, BLR Hubba aims to create dynamic, collaborative spaces that blend the city’s rich cultural, artistic, and technological landscapes, bringing together diverse people for two weeks of celebration.
In collaboration with the BLR Hubba leadership team, BrandMusiq worked to craft a distinctive auditory signature that reflects the energy, creativity, and entrepreneurial spirit of Bengaluru. This sonic identity is designed to amplify the festival’s dynamic atmosphere and enhance the overall experience for attendees.
Rajeev Raja, Founder and Soundsmith of BrandMusiq, commented: “The sonic identity we created for BLR Hubba 2024 represents the essence of their brand – energetic, collaborative, and always evolving. Through our partnership, we’ve crafted a dynamic and engaging sonic palette that pays tribute to Bengaluru’s unique cultural traditions mixed with its contemporary nature. The MOGO®️ (musical logo) we created is a shout-out to all the excitement that awaits the people of Bengaluru.”
Ravichandar V, Chief Facilitator of BLR Hubba, shared his excitement about the collaboration, stating: “Working with BrandMusiq on our sonic identity has been an incredibly rewarding experience. They truly understood our vision of celebrating Bengaluru’s cultural diversity and brought it to life through sound. We’re thrilled with the results and look forward to our new sonic identity significantly enhancing our brand’s presence.”
