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Home Featured

Brands join ‘Naatu Naatu’ bandwagon as the song scripts histoRRRy at Oscars

by MN4U Bureau
March 14, 2023
in Featured, Marketing
Reading Time: 2 mins read
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Brands join ‘Naatu Naatu’ bandwagon as the song scripts histoRRRy at Oscars
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SS Rajamouli’s RRR bagged the Oscars for its viral track, ‘Naatu Naatu’ in the ‘Best Original Song’ category at the 95th Academy Awards. This is the second international accolade for the number after the Golden Globe award earlier this year. The ‘Elephant Whisperers’ also won an Oscar in the ‘Best Documentary Short Film’ category.

The ‘Naatu Naatu’ song beat a list of nominees including, Lady Gaga’s ‘Hold My Hand’, Rihanna’s ‘Lift Me Up’, and Diane Warren’s ‘Applause’.

The award was received by composer, M.M. Keeravani and lyricist, Chandrabose. The song was performed ‘live’ during the award ceremony by singers Rahul Sipligun and Kaal Bhairava. The two were joined on stage by dancers led by Lauren Gottlieb and the act received a standing ovation. The performance was introduced by Bollywood superstar, Deepika Padukone.

As India celebrates the dream win, brands have also joined the bandwagon with their creativity at the best!!

ZEE5 Global

Naatu Naatu echoes through the halls of history as RRR paves the way for India's first Oscar win. 🏆

Here's to an incredible journey and a legacy that will be remembered forever! 🕺🕺🎉@tarak9999 @AlwaysRamCharan @ssrajamouli @mmkeeravaani #ZEE5Global #GlobalDesi #NaatuNaatu pic.twitter.com/zX9RTOpGbP

— ZEE5 Global (@ZEE5Global) March 13, 2023

Dunzo

Congratulations team RRR for delivering smiles to a billion people! You’ve made all of us proud!#NaatuNaatuSong #Oscars95 #RRR #Oscars2023Live #NaatuNaatuForOscars #Oscars pic.twitter.com/9xpW1HKseD

— Dunzo (@DunzoIt) March 13, 2023

Zomato

Naatu Naatu Oscar win made India's day incredibly sweeteRRR

— zomato (@zomato) March 13, 2023

Disney+ Hotstar

Canaatu believe it! 🤯🤯#NaatuNaatu just won at the #Oscars for Best Original Song 🕺🏽🕺🏽

Now every time you watch #RRRMovie on Disney+ Hotstar, don’t forget to dance when the song comes on! pic.twitter.com/cE1SQYrMzc

— Disney+ Hotstar (@DisneyPlusHS) March 13, 2023

Glucon-D India

A glass of Instant Energy to make you go NAATU NAATU. 🕺🕺#GluconD #InstantEnergy #RRR #NaatuNaatu #Oscars #TasteBhiEnergyBhi #Flavours #Orange #VitaminC pic.twitter.com/TPAIzvxsPM

— Glucon-D India (@GluconDIndia) March 13, 2023

So Good India

Kotak Mahindra Bank

Blow the trumpet for India’s victoRRRy! #KotakMahindraBank #TheElephantWhisperers #NaatuNaatu

— Kotak Mahindra Bank (@KotakBankLtd) March 13, 2023

Meesho

#NaatuNaatu and #TheElephantWhisperer just deliveRRRed a 'jumbo' order for 140 crore Indians. #Oscars2023 #Oscars pic.twitter.com/xcmPolutE1

— Meesho (@Meesho_Official) March 13, 2023

Nutralite

Aashirvaad

Kotak Mahindra Prime Ltd

AU Small Finance Bank Ltd

Dunzo

Congratulations to The Elephant Whisperers team on winning the Oscars for the best documentary short film! Thank you @guneetm @EarthSpectrum and @sikhyaent for delivering hope to an entire nation!#Oscars2023 #ElephantWhisperers #OSCARS #GuneetMonga #BestDocumentary pic.twitter.com/f3aV8iiOXc

— Dunzo (@DunzoIt) March 13, 2023

Waman Hari Pethe Jewellers:

Tags: 95th Academy AwardsChandraboseDisney+ HotstarDunzoElephant WhisperersGlucon-D IndiaKotak Mahindra Prime LtdM.M. KeeravaniMeeshoNaatu NaatuNutraliteOscarRRRSo Good IndiaSS RajamouliThe Elephant WhisperersWaman Hari Pethe JewellersZEE5 GlobalZomato

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