Every year on the 22nd of April we all celebrate Earth Day; Earth Day marks the anniversary of the birth of the modern environmental movement in 1970. Earth Day events range from river clean-ups to removals of invasive plants, informing about the importance of greenery, keeping our earth Neat and clean and many more, not only this but many communities come together and clean up litter, plant trees, or simply reflect on the beauty of nature. With social distancing still in place for many of us this year, Earth Day has gone digital. Many Brands came forward and took their initiative towards celebrating World Earth Day.
Here are a few of the campaigns by Brands,
One Green Revolution:
As One Green Revolution embarks on Earth Day, let’s take one step further to be environment friendly and make the world a happy place to live in. This day inspires us to act towards the protection of the environment and the need for conservation.
The best way to go sustainable is by using the innumerable products and services given by One Green Revolution. OGR is Asia’s largest curated marketplace for everything that’s conventional, greener, pure, and sustainable.
Please find attached a video specially curated for Earth Day by OGR. It is Asia’s largest marketplace of a consciously curated range of authentic, natural, pure, and sustainable products. As your choice today will determine your child’s tomorrow.
https://www.instagram.com/onegreenrevolution/
MAMA EARTH
India: Mamaearth, a toxin-free personal care brand has always stayed true to its promise of “goodness inside” since its establishment in 2016. This year, to highlight the importance of sustainable choices in business, they have launched their annual Goodness Report Card with a very special digital film. In the digital film, a Goodness Report Card was presented to a 7-year-old girl who was asked to gradeMamaearth’s actions over the last year. Little Simar can be seen stepping into the shoes of a teacher as she gleefully prepares to grade Mamaearth’s work.
To celebrate the 2021 theme of ‘Restore Our Earth’, the report has been released to highlight the different ways in which the company has contributed to the environment. The report conveys the impact of the choices that the brand has taken such as planting trees, recycling more plastic that they use, eliminating the use of toxins in products, being animal cruelty-free, and more.
Norwegian Cruise Line:
Norwegian Cruise Line (NCL)’s commitment to protect and preserve the oceans and the environment is at the very core of the company’s everyday business operations. As, leaders in the cruise industry, NCL works towards mitigating actions that negatively impact our planet. To reduce the impact on the environment, NCL has introduced several initiatives aimed at lowering energy consumption, and therefore reducing their carbon footprint. On World Earth Day, NCL takes us through their several initiatives for waste mitigatiitsnder its Sail and Sustain Stewardship Program, the Company has been working tirelessly to launch and improve upon several innovative initiatives to minimize waste to landfills, reduce the CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.
Environmental protection is an essential part of NCL’s mission and culture, as the company understands that the future of the cruise industry is closely intertwined with the health of our oceans and the destinations.
NCL’s progressive waste mitigation program lessens the environmental impact of the operations, reduces pollution, promotes diversion of material from landfills, conserves natural resources, and saves energy. The waste is reduced through reusing and recycling, with clear benchmarks serving as the measurement.
A rigorous recycling program ensures that NCL ships take advantage of every opportunity to recycle and reduce waste to landfills. In 2019, vessels who offloaded with Waste Management® in Florida were able to recycle over 2,300 tons of aluminum, cardboard/paper, scrap metals, plastics, wood pallets, and glass. These recycling efforts conserved the following resources-Mature trees, Landfill Airspace, Water, Electricity, and GHG emissions.
Godrej Group:
On the occasion of World Earth Day, the Godrej Group, through a digital film, attempts to spread an important message around climate change. The film intends to urge individuals and industry owners to help slow down climate change, by turning to smart usage of resources.
Ruder Finn:
On this Earth Day, Ruder Finn reinvents with employees across seven countries in its global social campaign. With the aim to reinvent, the campaign will encourage employees to create and share best practices and ideas about living a sustainable lifestyle. This new campaign, which is truly the need of the hour, will be celebrated throughout the year across all Ruder Finn offices across seven countries (India, US, UK, Singapore, Malaysia, Hong Kong, China). Our company will kick start the campaign with a global town hall tomorrow, while also launching the new logo (attached) to commemorate Earth Day celebrations.
Atul Sharma, Managing Director, Ruder Finn India said, “As a people-first organization, RuderFinn wishes to turn the focus on some of the big issues that our people and we, as an organization are passionate about. I strongly echo the thought that “We Do Not Inherit Earth from Our Ancestors; We Borrow It from Our Children.” While we’ll take it one small step at a time, we intend to make them count and inspire people and communities around us. This is not just a campaign that starts and ends on Earth Day. Our aim is to make it a way of life by promoting sustainable living through various initiatives all year round.”
Wipro:
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting, and business process services company, today announced its commitment to achieving Net-Zero Greenhouse Gas (GHG) emissions by 2040 in line with the objective of the Paris Agreement to cap temperature rise to 1.5°C.
Wipro, while unveiling its pledge on Earth Day, also set an intermediate target of a 55 percent reduction in GHG emissions by 2030 in absolute emission levels compared to its base year of 2016-17 (April-March).
These targets are based on the globally accepted Science Based Targets initiative (SBTi) and reflect the deep decarbonization and operational changes Wipro will drive within its value chain to achieve Net-Zero within 2040.
Wipro will also defer offsets until the target year, underscoring its values-driven strategy and approach. The primary levers of decarbonization drive are:
(i) Improving the energy efficiency of facilities for a sustained reduction in energy consumption.
(ii) Increasing use of renewable energy in owned facilities in India through private power purchase agreements and captive solar power.
(iii) Combining behavioral, technological, and collaborative approaches that help reduce the carbon footprint of air travel, commuting, and purchased goods and services.
Bombay Shaving Company:
Humans produce a lot of waste from simple day-to-day activities and our shaving routines are no exception. The problem of disposable razors has been prevalent for quite some time. These razors have significant environmental impacts and potentially detrimental effects on human health, aquatic animals, and the wider ecosystem. Therefore, this Earth Day, Bombay Shaving Company, a conscious, progressive, sustainable focused, and premium personal care brand for men & women, encourages shaving responsibly by switching to metal safety razors.
Through a short factual video, Bombay Shaving Company sheds light on how disposable razors are a menace to our planet as their irreplaceable blades and plastic body contribute to 80% of all marine waste and almost 200 million disposable razors are thrown away. Every time a ton of disposable razors is manufactured, 2.5 tons of carbon dioxide is released every single day. Hence, there is an immediate need to reconsider the sustainable nature of our grooming routines. Giving a solution to this planet’s devastating problem, the video opens the door to the idea of how Bombay Shaving Company’s Precision Safety Metal Razor is a much more sustainable and environment-friendly way of shaving. Unlike disposable razors, safety razors are built to last a lifetime. These safety razors are recycle-ready, reduces plastic waste, and gives a much better shaving experience, without hurting the environment.
https://www.youtube.com/watch?v=lMfC9RJRvEw&authuser=1
Wildermart:
Wildermart, your clean grocery store, launches today in India on Earth Day with a hard-hitting digital launch campaign that aims to raise awareness about the current state of our planet, the impact of clean consumption, and what we can do to be a part of the solution with the click of a button. The online grocery store aims to be a truly sustainable model that offers a conscious solution to help everyday consumption be clean, green, and earth-friendly. Launched in Bangalore, with an offering of over 1000+ products across 30+ categories the brand aims to take this sustainable model to conscious consumers across the country within the next 3 years.
The brand launched with Maneka Sanjay Gandhi – Member of the Lok Sabha, Animal Rights Activist, and Environmentalist, making the first purchase on the portal today.
https://www.youtube.com/channel/UCiiLomRaegULeuz92Q_wwAg/featured
