D2C brand BRAVE Essentials, a conglomerate of IDAM House of Brands has digitally associated with actor and entrepreneur, Kunal Kapoor as part of the #BeBrave campaign.
Kunal will be actively visible in the brand’s digital promotions.Through the association and campaign, BRAVE Essentials believes that it has the potential to reach the 1Cr mark in its first year.
Aakash Anand, Founder of IDAM House of Brands quoted, “In the current era of gender-inclusivity and the rising awareness of skincare among men, BRAVE Essentials aims to set an example by providing a broad range of well-researched products that addresses its consumer’s concerns. With Kunal on board, the brand offers a superior value proposition to consumers by providing an impression that outlasts. Hence, we are delighted to associate with Kunal and bring him to our brand fold.”
The brand is currently available on its website, as well as on the top e-commerce websites like Flipkart and Amazon. BRAVE Essentials will soon appear offline as well.