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Home Featured

Brilloca Limited appoints Charu Malhotra Bhatia as VP Marketing

by Editorial
June 29, 2020
in Featured, Movers & Shakers
Reading Time: 1 min read
Brilloca Limited appoints Charu Malhotra Bhatia as VP Marketing
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Brilloca Limited, makers of the iconic brand Hindware, announces the hiring of Charu Malhotra Bhatia as VP, Marketing.

An dynamic marketing professional with over 20 years of managing marketing and sales function across sectors like FMCG, banking,  and building material industry, Charu played a pivotal role in growing brand equity and leading all aspects of brand strategy at her last stint at Somany Ceramics.

Sanjay Kalra
Sanjay Kalra

 “We are nothing without our people. I am excited to welcome Charu to the Brilloca family who believes in our vision. Charu is adept at setting groundwork for brand transformation & rejuvenation and we look forward to realign and reinforce the brand imagery and leadership to make it more relevant to the current times.” said Mr. Sanjay Kalra, CEO, Bath Products and Tiles, Brilloca Limited.

In her new role, she would be overseeing the entire marketing gamut for the iconic bathware brand HINDWARE along with steering the new age, super-premium brand ALCHYMI and the luxury brand QUEO.

Tags: Charu Malhotra Bhatia BrillocaSanjay Kalra Brilloca

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