• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Sunday, February 5, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Britannia Milk Bikis launches 100% Atta Biscuit; unveils new campaign with Brand Ambassador Pankaj Tripathi

by Editorial
April 15, 2021
in Brand Stories, Featured
Reading Time: 3 mins read
A A
Britannia Milk Bikis launches 100% Atta Biscuit; unveils new campaign with Brand Ambassador Pankaj Tripathi
Share Share ShareShare

Bengaluru: Children’s nutrition, particularly in times of a pandemic is a top priority for parents and they are always trying to get children to try out foods that have the goodness of wholesome ingredients. But given the fact that children are picky eaters, this is an uphill task for parents. To study the attitudes of mothers towards kids’ nutrition during the ongoing pandemic, Britannia Milk Bikis set up a Nationwide study amongst mothers of children aged between 4-12, in the latter half of 2020. The overwhelming data that emerged from the study is that 79% of Indian Moms feel the wholesomeness of Traditional Foods like Parantha, Daliya, and Doodh Roti is what they would most want to be included in their kids’ diets.

The nationwide survey also revealed the contrasting attitude towards the taste of traditional foods- While Mothers love the taste of foods like Doodh roti, their children more often than not, didn’t. As a response to these findings of the survey, the brand today launched the Britannia Milk Bikis 100% Atta product with ‘Doodh Roti ki Shakti’.

The new Milk Bikis biscuit has been designed as the perfect snacking ally to parents who want to serve wholesome goodness in their childrens’ snacks without compromising on taste.   This new biscuit has been created with the goodness of milk and now has the added benefit of Atta in it, in fact, 100% Atta. One pack of Britannia Milk Bikis 100% Atta Biscuit offers the energy equal to the energy provided by 1 glass of Milk + 1 Roti. With this, Britannia Milk Bikis gets relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country.

Vinay Subramanyam
Vinay Subramanyam

Commenting on the launch of the new product, Vinay Subramanyam, VP Marketing, Britannia Industries said, the 100% Atta Milk Bikis biscuit has been launched in response to an increasing need for wholesome nutrition for children and the power of traditional Indian foods in doing so. With the Milk Bikis 100% Atta biscuit we provide the goodness of Doodh Roti which came up as one of the favorite ‘traditional Indian foods’ amongst mothers across the country. The new Milk Bikis is a perfect example of upholding the goodness of traditional values and infusing in the form of a modern milk biscuit. That’s why we have partnered with Pankaj Tripathi, who is a modern parent, yet is true to his roots and tradition.

Pankaj Tripathi on his association with the brand said, “Milk Bikis se mera sambandh bachpan se hai. Humare liye Milk Bikis aaj bhi utna hi anandbhara experience hai, jitna kal tha! Aur Britannia ne ab ise 100% Atta biscuit banakar bilkul adbhut game-changing launch kar diya hai.

Hume aajkal ke bachchon ki khaas nutritional zarooraton ka poora dhyan rakhna chahiye, aur ye naya Milk Bikis 100% atta ek yogya aur badhiya jawab hai uss national survey ka jo Britannia ne mothers ke saath kiya hai. Mera is brand ke saath association bada hi khaas hai, aue mujhe iss campaign pe kaam karke behad mazaa aya!” 

Puneet Kapoor
Puneet Kapoor

Puneet Kapoor, Regional Creative Officer, Lowe Lintas remarked, “In a world of product parity, it’s a rare opportunity these days when we get a clear and real product advantage over the competition to harp about in communication. This was one such opportunity. This was a fun story to tell with a clear, tangible product advantage put forth in an entertaining way by the finest acting talent in the industry.”

Britannia Credits:

VP Marketing: Vinay Subramanyam

Senior Category Manager: Siddharth Gupta

Group Product Manager: Vinith Muralidharan

Product Manager: Soorya Chandran

Campaign Credits:

Agency: Lowe Lintas, Bangalore

Creative: Puneet Kapoor, Shiv Parameswaran, Deepesh Rajani, Jerald Samuel, Ayanangshu Lahiri and Richa Jain

Account Management: Sonali Khanna, Smrithi Ramanujam, Shreya Singh and Shruthi Rao

Planning: Kishore Subramanian, Prashanth Murthy and Saumya Chattopadhyay

Production House: Radhika Produces Film (Producer: Radhika Sawhney; Director: Suresh Triveni)

 

Tags: Britannia IndustriesDoodh Roti ki ShaktiLowe LintasMilk BikisPankaj TripathiPuneet Kapoor Lowe LintasVinay Subramanyam Britannia Industries

Related Posts

Colors to premiere romantic fantasy show ‘Tere Ishq Mein Ghayal’ on 13th February
Featured

Colors presents a tale of forbidden love ‘Tere Ishq Mein Ghayal’

February 4, 2023
Sebamed urges consumers to choose their products over false hopes
Brand Stories

Sebamed urges consumers to choose their products over false hopes

February 4, 2023

LATEST NEWS

Sebamed urges consumers to choose their products over false hopes

Sebamed urges consumers to choose their products over false hopes

February 4, 2023
Muthoot Finance appoints Madhuri Dixit as brand ambassador

Muthoot Finance appoints Madhuri Dixit as brand ambassador

February 4, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Nona Lifestyle onboards Ketan Jansari as Vice President
Featured

Nona Lifestyle onboards Ketan Jansari as Vice President

by Editorial
February 3, 2023
0

Nona Lifestyle has announced the appointment of Ketan Jansari as the Vice President of their managed marketplace. With a mercantile...

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023

MARKETING

Muthoot Finance appoints Madhuri Dixit as brand ambassador
Featured

Muthoot Finance appoints Madhuri Dixit as brand ambassador

by Editorial
February 4, 2023
0

Muthoot Finance, a Gold Loan NBFC, has signed Madhuri Dixit as its brand ambassador. The brand also continues to have...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.