Mumbai: Brooke Bond Taj Mahal, the premium tea brand recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians serenading audiences with specially curated compositions from the confines of their homes. These live performances being showcased on ‘Sur Ke Saath’, are being streamed on the official Taj Mahal Tea page on Facebook.
Due to the current nationwide lockdown, Indian classical musicians across the geography were looking for opportunities to continue performing for their audiences. Their limitless passion to deliver symphonies to the living rooms of their audiences prompted Brooke Bond Taj Mahal to extend its 30-year old association with Classical Musicians to create ‘Sur Ke Saath’, a line-up of 24 artists performing live over two months.
This unique initiative is also being supported by Nirali Kartik who came on-board and helped in curating for the weekly performances. Nirali is one of India’s popular Hindustani Classical Vocalist and the Brand Ambassador for Brooke Bond Taj Mahal Tea.
Shiva Krishnamurthy, Vice President, Tea & Foods (HUL) said, “Brooke Bond Taj Mahal’s purpose is to champion Indian Classical Music. Taj Mahal tea has always been associated with Indian Classical Music and has promoted it through some memorable and iconic advertising for over three decades. During the lockdown, classical musicians and classical music aficionados are not being able to experience the joy of live classical music performances. Brooke Bond Taj Mahal tea believes that “the show must go on” and is proud to present “Sur ke Saath”, a series of live Indian Classical Music content on digital platforms of Facebook. Our endeavour is to urge people to support Indian Classical Music by coming to Taj Mahal Tea’s Facebook page every Sunday morning at 10 am. We hope that Brooke Bond Taj Mahal’s Sur ke Saath will make people say “Wah Taj!”
Added Nirali, “Since the beginning of time, classical music and ragas have formed the base for music across genres including pop and Bollywood, which has in-turn made them an integral part of our lives and kept us tied to our roots. Brooke Bond Taj Mahal ‘Sur ke Saath’ is an incredible initiative to support these artists. I am grateful to be associated with it and I look forward to the audiences also extending their supporting during the upcoming episodes.”
Did you know Hindustani ragas have touched us throughout our lives either in movies or in ad jingles or in our favourite TV theme songs? That's why, in these tough times, let’s come together and support our young heroes of classical music by hearing them perform pure renditions of these ragas, that have unknowingly become an integral part of our lives. Welcome to Brooke Bond Taj Mahal’s ‘Sur ke Saath’, in collaboration with Twam Arts and Nirali Kartik. Our first performer, Kriteka Iyer, is an award-winning vocalist. She has an experience of 20 years in the industry already and will surely mesmerize you with her performance of Raag Bageshri. Performing next is Chirag Katti who is a gifted Sitar player and will be performing Raag Bhimpalasi. He has a long list of awards and credits to his name and has represented Indian Classical music internationally. Our final live performer today is Ojas Adhiya, a brilliant percussionist and the record holder in the Limca Book of Records for being the youngest tabla player in 1993. He has won awards and accolades and has also performed for and with some of the living legends of the ICM industry. He will be performing taal Teentaal. Make sure you catch all their performances live! and leave a Wah! if you enjoy the performance.Join us every Sunday at 10 a.m. for some soulful music over a cup of tea.
Taj Mahal Tea ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಶನಿವಾರ, ಜೂನ್ 6, 2020
Be it an age-old tune that we remember or a peppy number from a Bollywood movie, what's interesting about our music is that every creation that sticks with us, is inspired and based on a Hindustani raag. If you are surprised to hear about this, let our young maestros illustrate this for you beautifully on 21st June'2020, with their exemplary performances. Join us in support of these young talented artists with a Wah! Brooke Bond Taj Mahal proudly presents ‘Sur ke Saath’, a unique initiative to encourage classical music’s future maestros. This Sunday, we have three extremely brilliant performers – Nabeel Khan (Sarangi, Raag – Desh), Radhika Parikh (Vocals, Raag – Puriya Dhanashree) and Anupama Bhagwat (Sitar- Raag Bhairavi) who will amaze us with their skill and help us learn more about Indian Classical Music. So, log on to Taj Mahal Tea’s Facebook page on Sunday, from 10 am to 11 am. Stay home, stay safe and stay entertained.
Taj Mahal Tea ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಶುಕ್ರವಾರ, ಜೂನ್ 19, 2020
The Raga themed virtual concerts are performed by Classical Musicians every Sunday at 10 am @TajMahalTea Facebook page. The Raga selection is based on popular music that has the raga as a base, with each artist performing the pure renditions of the raga.
On Sunday, 21st of June 2020, Brooke Bond Taj Mahal ‘Sur ke Saath’ will bring to its listeners three extremely talented artists –
1) Nabeel Khan will be performing Raag Desh on his sarangi
2) Followed by Radhika Parikh, who will perform Raag Pooriya Dhanashree
3) And finally, Anupama Bhagawat who will end the session with her performance of Raag Bhairavi