• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Tuesday, February 7, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Canara HSBC OBC Life Insurance unveils new season of Depend on Insurance campaign with Retd. Major Gaurav Arya

by Editorial
August 28, 2021
in Brand Stories, Featured
Reading Time: 4 mins read
A A
Canara HSBC OBC Life Insurance unveils new season of Depend on Insurance campaign with Retd. Major Gaurav Arya
Share Share ShareShare

New Delhi: Canara HSBC OBC Life Insurance is all set to launch the second season of their well lauded digital campaign Depend on Insurance. This campaign was launched last year, with the highly successful Season 1 based on ‘Life Lessons from Cricket’, which being popularly and critically appreciated, won many accolades.

This year, the company has set the tone of season 2 around “Life Lessons from the Battlefield”, keeping the essence of the campaign intact. In these troubled times, when there is so much uncertainty, people seek solutions that are dependable; those that give a guarantee of protection, such as Traditional Insurance. Through Season 2, Canara HSBC OBC Life Insurance has created a campaign that draws parallels between the battlefield & insurance, highlighting how the aspect of dependability is most important in either case. Season 2 will bring out a series of interesting stories from the battlefield narrated by Major Gaurav Arya (Retd.), who narrates the stories, some of which are largely unknown, about how the fate of many was often in the hands of a trusted and dependable few, sometimes just one and how those real heroes saved the day for the entire country.

The teaser of the campaign was launched on 15th August 2021- Independence Day with the first episode of the series going live today. The campaign will continue spreading patriotic fervor with some of the best stories of Indian battle history till mid-October. Each story showcases the story of the dependable soldier whose grit, determination and valor remain an inspiration for the day. The stories reveal tough situations when these dependable soldiers emerged victorious when the scenario looked gloomy. Here we draw a parallel to Insurance being the most dependable option in times of uncertainty. In the first video, Major Gaurav Arya will be seen narrating a story from 1947-48 War- The Battle of Budgam. This is the time when the Indian army repulsed an attack by Pakistani infiltrators near Srinagar Airport. Major Somnath Sharma, who led the patrol during the war, surmised the movement in Budgam village. Due to his wit and valor, the Indian Army could save the country from a fierce attack. The brave soldier martyred his life in the quest to protect our motherland; he was posthumously awarded the Param Vir Chakra for his gallantry and sacrifice in the Battle of Budgam.

The campaign beautifully captures the similarity between the courageous & dependable soldiers on the battlefield fighting to protect every citizen and an insurance plan that provides individual protection against unforeseen situations and also ensures to secure the life of their loved ones. The series of 5 patriotic stories will be promoted through the company’s social media handles and simultaneously an engaging contest will also be run for the target audience throughout the campaign.

Tarannum Hasib
Tarannum Hasib

Sharing thoughts on the campaign, Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance, said – “The past year has shown us that tough times can come out of nowhere and catch us totally unprepared. More and more people are seeking solutions that are dependable; those that keep them secure and give a guarantee of protection. Our campaign reiterates that Insurance is the most dependable solution in the toughest of times and Canara HSBC OBC Life Insurance is the dependable insurance company that has been fulfilling promises to over 4.5Mn customers. We strongly believe there are many lessons to learn from the battlefield, one of which is the importance of dependability. But more importantly, it is been a matter of great pride for us to present some of the most heroic moments in our nation’s military history.”

Anuj Mathur
Anuj Mathur

Expressing his view on the second season of the campaign Anuj Mathur, MD and CEO, Canara HSBC OBC Life Insurance, said – “We had launched the Depend on Insurance campaign last year with a highly successful series on Life Lessons from Cricket that brought home the message about the importance of dependability in uncertain times. And this year, we are proud to take forward the same message through the incredible stories of India’s Bravehearts – those dependable soldiers who faced all odds to ensure a secure future for us. Life Lessons from the Battlefield is our tribute to our nation’s heroes, on the occasion of India’s 75th Independence Day”

Commenting on the campaign Major Gaurav Arya (Retd.) – “ I am so happy to lead a campaign that recognizes some of the real-life heroes of our country, stories every Indian should know and celebrate, and I feel very proud to be able to share them with you. I have learned so much from my own experiences in the army and also from the stories of these valiant heroes and I truly believe there are valuable lessons to be learned from the battlefield, just like from everyday life. In completely unpredictable conditions, influenced by factors mostly not in your control, things cannot always go as planned so you need to be prepared to fight your way out of tough situations. And that is why you need someone dependable on your side. Dependability – that is my most important Life Lesson from Battlefield.”

Parul Ohri
Parul Ohri

Commenting on the concept of the campaign, Parul Ohri, Chief Editor, MomPresso, said:- “Life Lessons from the Battlefield brings out stories that every Indian must know and appreciate. Major Arya (Retd.) is a skillful storyteller and his own experience as an Army man helped us to present the correct perspective of the ground realities at the front. It was important to ensure that the battlefield stories of these valiant soldiers remained the focus of the series, using the carefully crafted graphics and animation to support the storytelling”.

Youtube

Instagram 

View this post on Instagram

A post shared by Canara HSBC OBC Life Insurance (@canarahsbcobc)

Twitter

We are proud to present the 2nd edition of our #DependOnInsurance series. As we celebrate 75 years of #Independence, we bring to you "Life Lessons from the Battlefield", where @majorgauravarya (Retd.) will take us through the stories of our brave soldiers.
Stay tuned for more. pic.twitter.com/WuMXJpANzy

— Canara HSBC OBC Life Insurance (@CanaraHSBCOBCLI) August 14, 2021

Tags: Anuj Mathur Canara HSBC OBC Life InsuranceCanara HSBC OBC Life InsuranceLife Lessons from the BattlefieldMajor Gaurav AryaParul Ohri MomPressoTarannum Hasib Canara HSBC OBC Life Insurance

Related Posts

Adidas inks partnership with Loitongbam Ashalata Devi
Featured

Adidas inks partnership with Loitongbam Ashalata Devi

February 6, 2023
Eros International’s English Vinglish to Release in China Mainland across 6000 Screens
Featured

Eros International’s English Vinglish to Release in China Mainland across 6000 Screens

February 6, 2023

LATEST NEWS

Eros International’s English Vinglish to Release in China Mainland across 6000 Screens

Eros International’s English Vinglish to Release in China Mainland across 6000 Screens

February 6, 2023
aha and Mythri Movie Makers announce original film ‘Sathi Gani Rendu Ekuralu’

aha and Mythri Movie Makers announce original film ‘Sathi Gani Rendu Ekuralu’

February 6, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Springwel Mattresses appoints Vinod Khandelwal as Head of Product & E-commerce
Featured

Springwel Mattresses appoints Vinod Khandelwal as Head of Product & E-commerce

by Editorial
February 6, 2023
0

Springwel Mattresses, owned by Ananta Capital has appointed Vinod Khandelwal as Head of product development & management and eCommerce divisions....

Ex-Ogilvy Porus Khareghat joins Cutting Crew Studio as Business & Creative Consultant

Ex-Ogilvy Porus Khareghat joins Cutting Crew Studio as Business & Creative Consultant

February 6, 2023

MARKETING

Adidas inks partnership with Loitongbam Ashalata Devi
Featured

Adidas inks partnership with Loitongbam Ashalata Devi

by Editorial
February 6, 2023
0

Adidas, a German sportswear brand has announced partnership with Loitongbam Ashalata Devi, who is the captain of the national women’s...

Subscribe to Newsletters

ADVERTISING

Ayatiworks bags digital mandate for Mantovanibenne
Advertising

Ayatiworks bags digital mandate for Mantovanibenne

by Editorial
February 6, 2023
0

Ayatiworks, a Chennai-based digital marketing agency, has recently won the digital marketing mandate for MBI Group, which designs, manufactures and...

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

L&K Saatchi & Saatchi appoints Hindol Purkayastha as Head of North & East

February 6, 2023
Wunderman Thompson India bags strategy and creative mandate for ŠKODA

Wunderman Thompson India bags strategy and creative mandate for ŠKODA

February 3, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.