The Indian contingent shines with a seven metal win at Cannes Lions. Out of 20 shortlists on day one of the Festival of Creativity, India bagged two Grand Prix, three Silvers and two Bronzes. Dentsu Creative India and VMLY&R have won a Grand Prix each. The shortlists tally stands at 37 so far.
Dentsu Creative has won a Grand Prix in the Radio and Audio category for ‘The Unfiltered History Tour’ for client Vice Media.
Dentsu Creative India has also bagged one Silver and two bronze in same category, again for ‘The Unfiltered History Tour’ campaign. This was the only agency with seven shortlists in the Radio and Audio category.
Amit Wadhwa, CEO India, Dentsu Creative, commented on the win, “This is a humongous win. A Grand Prix, 1 Silver and 2 Bronze on Day 1 itself indeed make for a perfect fairytale. The Unfiltered History Tour has won several laurels in the past but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come.”
Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, stated, “Winning four metals, including the coveted Grand Prix, on the first day at Cannes is a fantastic feeling. We have great hopes for this campaign and I’m sure it will win a few more metals by the end of the Cannes Lions. Meanwhile, we’re enjoying the feeling!”
Dentsu Creative’s case study, ‘The Unfiltered History Tour’ campaign for Vice Media
VMLY&R has bagged the Grand Prix in the Health and Wellness category for the ‘The Killer Pack’ campaign for client Maxx Flash.
VMLY&R has also bagged a silver in the same category for ‘Adeli’ campaign for client Unipads. It is a big win for VMLY&R because India had sent 92 entries in this category, making the competition really tough.
Mukund Olety, Chief Creative Officer, VMLY&R India, commented on the win, “This is a fantastic start for us at VMLY&R and I want to thank the entire team for this amazing achievement. We are truly humbled. It feels great when a good idea gets its due recognition and gets celebrated – this will only push us to do bigger and better.”
Amit Srivastav, Director, Maxx Flash, stated, “This innovative idea from VMLY&R brings our brand purpose to life. Maxx Flash believes in creating affordable and effective solutions to eradicate mosquito-related diseases. I am extremely happy with the impact of this solution, and I am thrilled to see it recognised with such a high honour at Cannes Lions.”
Leo Burnett has won a Silver Lion in the Health and Wellness category for ‘The Missing Chapter’ campaign for client P&G’s Whisper.
India had five shortlists in Health and Wellness category.
VMLY&R’s ‘The Killer Pack’ campaign for Maxx Flash:
VMLY&R’s ‘Adeli’ campaign for Unipads:
Leo Burnett’s ‘The Missing Chapter’ campaign for Whisper India:
Cannes had also announced the winners in the Outdoor, Print & Publishing and Pharma categories. There were no shortlists from India in these categories.