Mumbai : Carat has been named the No. 1 media agency in India in the 2014 New Business League table, published by R3. Conducted across 14 of the Asia Pacific’s leading media agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions. In India, the tally was conducted across 17 of the region’s leading media agencies.
For the record, R3 is a global marketing consultancy, focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the U.S., and 2002 beyond the U.S., it works with eight of the world’s top 20 global marketers. Herein, R3’s methodology for New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.
Commenting on the announcement, Ashish Bhasin Chairman and CEO South Asia Dentsu Aegis Network said, “This is a very proud moment. Carat has been steadily gaining scale in India and I congratulate Kartik and his team for this achievement. New business is the best indicator of the health and vitality of an agency, and this should give us encouragement that Carat is in a good place across the region.”
Added Kartik Iyer, MD India – Carat Media said, “2014 has been a watershed year for Carat in India. Thanks to the great work by the teams and huge support from our network, we have won quite a few very large and important businesses. With a healthy mix of Local and Global pitches, the wins are a result of some great strategic work by the team and outstanding support from our network. We are absolutely delighted by the response received from our clients on the innovative solutions and strategic thinking we presented to them. We look forward to continuing in the winning ways and a great year ahead.” In India, Carat has added some of the largest accounts of 2014 including General Motors, Microsoft, Nokia, British Airways, Mastercard and Ayurwin to name a few.
And it’s not just India where Carat has managed to grab the No 1 spot in the 2014 New Business League table but has also been named as the No 1 media agency across the Asia Pacific region. Here, apart from India, the agency has been adjudged as the No 1 media agency in Thailand, Korea, Japan, Hong-Kong and Australia.
Carat, the world’s largest independent media communications specialist, is part of the global operating unit – The Dentsu Aegis Network