New Delhi: Driven by its commitment to delivering quality customer services, Religare Health Insurance rechristened itself as Care Health Insurance earlier this week. As part of the name change, Care Health Insurance released its first TV campaign reassuring customers and other stakeholders that the Company’s quality services and product offerings remain unchanged.
Setin a hospital corridor, the TVC aims to build confidence among the viewers as it exhibits the Company’s formidable claims settled record, alluding to the biggest moment of truth for customers. The Company’s tech-driven processes reiterate Care Health Insurance’s domain expertise in offering quality experiences throughout the customer’s lifecycle. To date, the Company has settled more than 23 lakh claims and offers customers a network of 11,000-plus cashless healthcare providers across urban and rural India.
Speaking about the campaign, Paritosh Kataria, Marketing Head – Care Health Insurance said: “The intent in rolling out the TVC immediately after the rebranding is to reassure customers and other stakeholders that only our brand name has changed while everything about the organization remains the same. The Company continues being run by strong fundamentals and its founding management team. Customers can rest assured that Care Health Insurance’s core value of customer-centricity is unchanged.”
Sharing the thought behind the campaign, Elvis Sequeira, Chief Operating Officer, Hakuhodo Lync said, “Hakuhodo is really proud to partner and help create Religare Health Insurance’s transformational and inspirational journey to Care Health Insurance. Our endeavour through this simple and focused campaign is to send out a message of confidence, trust and support to people seeking a health guarantee for themselves and their loved ones with the gentle reassurance that the ‘Care’ in the name is not just a word but a commitment we live by.”
Like before, Care Health Insurance will keep investing in effective deployment of technology for delivering excellence in customer servicing, product innovation and value-for-money services. Care Health Insurance will continue offering products in the retail segment for Health Insurance, Top-up Coverage, Personal Accident, Maternity, International Travel Insurance and Critical Illness along with Group Health Insurance and Group Personal Accident Insurance for Corporates, Micro Insurance Products for the Rural Market and a Comprehensive Set of Wellness Services.
Agency: Hakuhodo Lync
Creative Head: Elvis Sequeira, Shobhit Mathur
Creative Copy: Prasenjit Bordoloi, Subha Das
Creative Art: Ritesh Narang, Ankit Grover, Rajneesh Kumar Singh
Strategy: Jayanto Banerjee
Account Management: Shikha Sharma, Akshat Dwivedi
Production House: ESP Films