Mumbai: One of the largest multiplex chain, Carnival Cinemas is set to revolutionize the film exhibition business with India’s first movie subscription based service ‘MoviEcard: Haqq se dekho’ for silver screens. Available from 22nd May across 60 select cities across India, this card is priced at Rs. 149/- for a period of 30 days. Patrons will be able to enjoy unlimited new releases in any Carnival Cinemas in those cities between Monday to Thursday.
In the last few years, the biggest of the films with bankable stars have seen only 2 to 4 per cent of the total population watching the film on the big screen. The ticket prices have compelled the majority to stay away the big screen and await the premiere of their beloved movie stars’ films on television. The choice of watching a grandeur on 5-inch phone screen or satisfying the urge to see the latest movie’s pirated version may be available, but it can never replace the experience of the 70 mm screen.
With its visionary outlook, promoter and chairman of Carnival Group, Dr. Shrikant Bhasi led Cinema Chain – Carnival Cinemas, aims to ‘democratize movie viewing experience’ by making it accessible to all movie lovers across the country. The intent is to be able to offer month long cinema entertainment at the cost of a single movie ticket.
Speaking about this new product, Dr. Shrikant Bhasi, Founder and Chairman of Carnival Group said, “At Carnival Cinemas, MoviEcard fits in perfectly with our vision of making movies accessible to every Indian. Over the years we have noticed that while people would like to enjoy a great film at the nearest Cinema Theatre, the regular ticket prices have always acted as a deterrent. Our endeavor with this MoviEcard is to break the entry barrier and allow all our patrons to enjoy as many movies as they wish to watch at the cost of ONE MOVIE TICKET. In order to be able to give this benefit to patrons all over the country, we are increasing our footprint rapidly and aim to reach 1000 screens by 2018.”
Dina Mukherjee, senior spokesperson, MoviEcard Sales Pvt. Ltd., firmly believes that “MoviEcard is a one of a kind program, that intends to shift the audience 5” screens to the real magic of 70mm silver screens. Today only 2% of the overall population actually visits movie theatres. We intend to democratize the way we watch new movies or look forward to original content. Our intent is for every movie to get 60-70% occupancy, every Indian to be able to watch all new releases and every movie lover should carry a MoviEcard to enjoy their favorite stars in their full glory. The card has been designed to integrate all aspects of entertainment including F&B with nominal costs so that everyone can enjoy an enriching experience. All this at the cost of ONE MOVIE TICKET!”
Customers can purchase and renew the MoviEcard within no time either by logging onto www.moviecardindia.com or visiting the nearest Carnival Cinemas. One can also obtain the card by calling at toll free number 1800 102 5060 and mobile number +91 7710097900.
So just grab your MoviEcard and enjoy the enthralling experience of watching latest movies of your favorite stars on the big screen enjoy diverse genre of films every month uninterrupted.
Carnival Cinemas is currently present in Andhra Pradesh, Bihar, Chhattisgarh, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Tamil Nadu, Maharashtra, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, Delhi NCR, West Bengal, Telengana, Uttarakhand and Chandigarh.