Cartoon Network has announced a new initiative titled ‘Redrawing India’ as part of its recently launched brand promise and tagline ‘Redraw Your World’, that encourages kids to always be true to themselves, and to be confident in their abilities to impact real change.
With this initiative, the channel is bringing a video series of six kids from across India who share their real stories of the way they are Redrawing India. Watch how these young minds are inspiring the change here.
The six children from across India were chosen by Cartoon Network because of how differently they are leading change, one cause and innovation at a time. From music and environment to sports and technology, these inspiring young minds are breaking down barriers, redefining dreams and are recognised nationally and globally for their bold and defining actions. Their unique and equally diverse stories of redrawing India are showcased through a video series on Cartoon Network’s social platforms – Instagram, Facebook and YouTube – encouraging kids around India to step ahead and redraw their world. The Redrawing India Series further solidifies the ethos of the ‘Redraw Your World’ anthem launched earlier in May, that celebrates the individuality and diversity of kids through music.
Commenting on the campaign, Abhishek Dutta, South Asia Network Head, Cartoon Network and POGO, said, “‘Redrawing India’ is a catalyst that will show every child that they too have the power to redraw their world. India is brimming with talent, and kids are its future. We hope that this video series will ignite passion in India’s young minds to identify and nurture their unique abilities and dreams.”
Cartoon Network, through its social platforms, is inviting parents to share photos and videos of their little ones redrawing their world, in an exciting talent showcase. What’s more, Cartoon Network’s beloved characters Ekans, Tom and Jerry, We Bare Bears and Grizzy and the Lemmings are not far behind. Through #ToonsKiDuniya series onFacebook and Instagram they are giving a glimpse of their creativity and talent. Taking a cue from these animated friends, parents can share their kids’ talent by tagging @CartoonNetworkIndia and using #RedrawYourWorld.