Bengaluru: Digital payments and banking technology company, Cashfree, has appointed Arun Tikoo as the Senior Vice President of Business and Strategy to fuel the next phase of its growth. Arun will drive strategic expansion across products, merchants, partnerships, and alliances. He will be responsible for strengthening the existing distribution network across industries and will oversee compliance, pricing, and operational setups of the new product launches. He will also develop and lead the execution of strategic plans to grow Cashfree’s footprint in international markets and partnerships with banks.
Arun brings over two decades of experience across senior leadership roles at top financial institutions like SBI, Yes bank, ICICI and HDFC. In a decade-long stint at Yes Bank, he was instrumental in bringing innovation to the business line. He leveraged the retail distribution network and grew digital products in retail, startups, and SME segments. He drove the first ever API integration across the industry as well as strategic partnerships with accelerator programs such as T-hub, Springboard, and multiple state government setups. As part of the YES:Head-STARTUP program, he onboarded many startups across fintech, agritech, edutech and ecommerce & aggregators, some of whom have become unicorns now.
Commenting on the appointment, Akash Sinha, CEO and Co-Founder, Cashfree said, “Arun Tikoo brings with him a wealth of traditional and digital banking experience. We are thrilled to have him on-board. We are confident that Arun’s experience in the BFSI sector and his impressive network, built over 20 years, will propel Cashfree’s growth strategy. There are some exciting things in the pipeline at Cashfree and Arun’s expertise will be critical in helping us move swiftly in our goal of boosting digital payments in India and bringing more people into the financial ecosystem”.