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The decline of third-party data is one of the best things to happen to advertising creativity: Kartik Mehta, Channel Factory
Channel Factory is a global technology and data company that optimizes business performance and protects brand reputation across walled gardens....
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Our Media Mix Balances Offline Strength with Digital Scale: Kalpesh Ramoliya, Raj Cooling Systems
Raj Cooling Systems a cooling solutions producer for home, business, and industrial applications, recently introduced its new brand AGREYAS to...
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Pullman Chennai marks one year with gratitude, community, and experience-led storytelling
As Pullman Hotels & Resorts continues to expand its footprint in India, Pullman Chennai Anna Salai marks a significant milestone...
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At AVS, we look at storytelling as a cultural asset that can live across multiple formats and industries over time: Abishek Vyas
Maison Élan, a joint venture between AVS and UAE-based entrepreneurs Purva Kumar Pethani and Hem Sevak, recently announced an exclusive...
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In a crowded real estate market, feature-led communication is no longer enough: Vikas Nair, Century Real Estate
Century Real Estate is a South Indian Real Estate brand. Over the past few months, it has been experimenting with...
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Our marketing strategy shifts to purpose-led approach, highlighting customer insights and product comfort education: Krutika Bhupta, 9shines Label
9shines Label is an Indian nightwear and loungewear brand founded by Krutika Bhupta. The brand creates comfortable and thoughtfully designed...
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From products to brands, the thin line between utility and memory
From Products to Brands, The thin line between utility and memory Maya Angelou once said, people will forget what you...
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AI is reshaping CTV from a largely passive viewing channel into a more transparent, performance-driven environment: Gavin Buxton, Magnite
As generative AI becomes increasingly embedded across the advertising ecosystem, it is beginning to reshape how premium video campaigns are...
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Agility, Not Global Scale, Is Defining FMCG’s New Order in Asia: K Ramakrishnan, Worldpanel by Numerator
Asia Pacific’s FMCG landscape is witnessing a decisive shift, with local brands now commanding nearly 79% of value share, up...
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TRAI’s FAST Play: A Regulatory Reset That Could Redraw the TV vs OTT Battle
Mumbai: India’s television ecosystem is heading toward a structural reset. With the Telecom Regulatory Authority of India (TRAI) initiating consultations...
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