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As we glide into the remaining half of 2019, the advertising industry continues its startling journey through new ad formats,...

Brand creatives that took over social media on Friendship’s Day Topical creatives are the need of the hour and every...

That old & established brands can be disrupted by today's tech powerhouses is passé. The burgeoning fin-tech segment is a...

International: WarnerMedia Chief Revenue Officer Gerhard Zeiler today announced the appointment of Giorgio Stock to the new role of President,...

Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...

According to the data revealed by BARC for the period (Week 30: Saturday, 20th July 2019 to Friday, 26th July...

Mumbai: Zee has announced sale of 11% stake to Oppenheimer funds at a price of Rs 400, which is a...

Ramayan is the first mythological story all of us have seen on television multiple times. It’s a story that never...

Mumbai: Multi-faceted business conglomerate Essel Group, today announced that Invesco Oppenheimer Developing Markets Fund (hereafter referred to as “The Fund”)...

Mumbai: Continuing with its mission to make audience measurement more robust in India, BARC India has upped its Vigilance drive...