Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 29 against week 28. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Chrome optimal+ study reveals that Santoor Sandal & Turmeric campaign by Santoor has retained its Numero uno position followed by Colgate India’s campaign for Colgate Dental Cream Which hangs on to the runner up position in this week. Sanitary Brand Lizol’s ad Campaign manages to secure 3rd place followed by Trivago’s ad Campaign in 4th position. Ad Campaign by Amazon for Amazon prime Video service is seen dropped to 5th position from third place in previous week While the ad campaign by Online Music Streaming App Spofity drops out the list.
All the slots in Most Watched ads category is seen occupied by Fresh Players in this week. Ad campaign by Jewellery Brand kalyan jewellers Stood up to the leadership position followed by Prestige’s recent campaign for its Prestige Clip- On Model in runner up position. Ad campaign for Everest Thikhalal by FMCG Brand Everest occupies third place while ad Campaigns by FMCG Brand Cadbury and Automobile Brand Kia secures 4th and 5th places respectively. Ad Campaigns by Previous week players fails to feature in the list in this week.
The most liked Ad category is led by Cadbury’s Ad campaign for Cadbury Perk followed by the Promotional campaign of the The Lion King film which drops to runner up Position in this week. Amazon’s ad campaign for Amazon prime video manages to retain its position in 3rd place followed by Campaigns of Sanitary Brands lux and Detergent Brand Ariel in 4th and 5th places respectively. Few Campaigns by previous week players namely Google pay, Kalyan Jewellers and Tide drops out of the list in Week 29.