Mumbai: The VIVO IPL Finale on May 27th 2018 recorded a viewership growth of 34% with 52.9 mn average impressions on the Star TV Network as per BARC data for week 22 All India on Star TV Network Channels – excluding DD.
The match had the highest ever reach of 211 Mn (Total duplicated reach as an aggregation of TV reach BARC U+R 2+ and Hotstar platform reach) across screens, in the history of the tournament.
VIVO IPL 2018 : Grand Finale
A fitting Grand Finale positioned as the “World’s Toughest Final” between Chennai Super Kings and Sun Risers Hyderabad was broadcast in the biggest ever production with 11 live feeds – in 8 language across the Star TV network and Hotstar.
Grand Finale: Television viewership
The Grand Finale on television was watched by a historic 160 million fans across Star TV network (not including DD) versus last year’s figure of 121 million recording a 32% growth in reach. This is the highest television reach recorded for any match in the history of the tournament.
The grand finale viewership on television recorded a 34% growth in Urban+Rural 2+ with 52.9 Mn average half hourly impressions and 45% in Urban 2+ average impressions versus last year.
VIVO IPL 2018: Total Tournament (Television Viewership)
The television viewership for the tournament as measured by average half hourly time-weighted impressions is 1.4 billion impressions (U+R 2+) with a growth of 15%. The viewership growth in Urban audiences is 26%.
The total television viewership for the tournament as measured by gross impressions is 9.985 billion impressions with a growth of 19% across Urban + Rural and 30% in Urban Audiences.
Vivo IPL: Total Audience Viewership for the tournament.
Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban + Rural Audiences at 11.3 billion gross impressions (Total Viewership impressions including Urban+Rural 2+ (All India) BARC week 15-22 viewership impressions for Star network channels, OOH TV IPL bouquet viewership impressions (Mumbai, Delhi and Bangalore) and Hotstar data analytics) is 29% higher than the comparable number of matches last year. Within this, TV viewership is 9.985 billion gross impressions, + 19% growth v/s year ago and Digital viewership at 1.3 billion gross impressions is 3.5X of last year.
Vivo IPL: Total Audience Reach for the tournament.
The total audience reach for the tournament across screens is 769 million fans (this is a total aggregate number). This includes a TV reach of 567 million (for total content aired on IPL including live matches on the Star TV network) and a Hotstar platform reach of 202 million.
Vivo IPL: Highest Engagement in its 11th Season!
The tournament has registered the highest engagement ever in its 11th year. This is testimony to the strength of the tournament and the broadcast presentation scoring with fans.
Totally the 60 matches of IPL 2018 season garnered a total of 1.4 billion Impressions on TV, which is 15% more than IPL 2017 that generated 1.2 billion impressions. Hindi language contributed to 54% of viewership, followed by English at 24% and regional at 22%.