Mumbai: CDSL Investor Protection Fund (CDSL IPF), in observance of IOSCO’s World Investor Week 2025 (WIW) — an initiative organised in India under the aegis of the Securities and Exchange Board of India (SEBI) — has launched a comprehensive investor awareness campaign titled ‘Sawaal Karo, Scams Ko Slam Karo’. The campaign aims to educate investors about financial vigilance and equip them to safeguard their investments from scams and frauds.
The week-long initiative, observed between October 06–12, 2025, featured a series of digital and on-ground activations designed to promote investor alertness and literacy. As part of the campaign, CDSL IPF unveiled two special investor awareness videos underscoring the importance of asking the right questions before making financial decisions.
Adding a creative touch to the awareness drive, a 20,000-square-foot rangoli artwork was created by renowned artist Shikha Sharma, serving as a visual representation of the campaign’s message of empowerment and vigilance.
The ‘Sawaal Karo’ campaign was further amplified through Paytm sound boxes and public announcements at railway stations, encouraging investors to stay cautious and alert against fraudulent schemes.
Sudhish Pillai, Head, CDSL IPF Secretariat, said, “Through our ‘Sawaal Karo, Scams Ko Slam Karo’ campaign, we aim to inspire investors to question, verify, and invest wisely. The initiative encourages investors to ask the right questions and seek clarity, instead of giving in to fear or greed. We remind investors that awareness is their strongest defence — before you click, share, or invest, pause and verify. Being informed and alert is the first step toward becoming truly Atmanirbhar investors.”
The campaign reiterates key principles for investors — Question every opportunity, Verify before you invest, Stay vigilant against red flags, and Build self-reliance through financial literacy.
World Investor Week 2025 is being celebrated in India from October 06 to October 12, with SEBI serving as the national coordinator for the initiative.
Investor Awareness Film 1:
Investor Awareness Film 2:
Rangoli artwork:
