Kochi: The year 2020 has witnessed its fair share of upheavals. As India continues to battle with the impact of a pandemic, a sense of fear continues to dampen the mood. While most states continue to struggle with the effects of the pandemic, Kerala has managed to come out fairly well, however, the fear of resurgence persists. This year, as Onam begins and caution and fear take over the festive mood, Yardley has released its special, enjoyable TV campaign that encourages consumers to come celebrate this harvest festival with family and friends, while taking all safety precautions.
The latest TVC by the brand aims to encourage consumers to enjoy Onam to the fullest with Yardley, that uplifts mood & ensures safety, with goodness of Lavender. The TVC revolves around a Malayali family of three, who are sceptical about celebrating Onam because of the on-going pandemic, however the mother assures the child and talks about the precautions to take before celebrating the festival. The film showcases the latest additions of hygiene essentials to the Yardley portfolio of Handwash and Sanitizer, the goodness of Lavender oil, and its credibility being a 250-year-old brand that is now offering anti-germ properties in its products keeping in mind the current times.
Commenting on the new campaign, Manish Vyas, Vice President and Business Head, Yardley India, said, “As the impact of COVID-19 continues to leave our lives in a state of unrest, consumers do still hold a sense of fear when stepping out to get together with friends or even to celebrate festivals. Onam being the biggest festival in Kerala, our objective with this campaign was to encourage our consumers to bring on the celebrations, with the apt precautions. And as they prepare to celebrate in full fervour, Yardley’s Essentials range – infused with anti-germ properties and lavender oil – is here to protect them every step of the way. We at Yardley have always kept in line with the evolving times and keeping our consumers’ sentiments in mind we continue to offer them with the best products to address their every need. Our latest TV campaign is clear depiction of this promise to our consumers.”
“The antidote to uncertainty is the reassurance that all we hold dear in our hearts…our relationships, our festivals, our celebrations…will continue to be protected. Yardley tells a story of this reassurance and resilience through a product offering that is the perfect coming together of those age-old Yardley values and the need of the hour: protection. It’s a cute little story of the little things we need to do to protect the big things. Onam is an important cultural moment in one of our key markets and this communication is a timely squeeze of reassurance that says that there’s still hope.” said Rahul Ghosh, Executive Creative Director & Creative Head Mumbai, Contract Advertising
The campaign has been released across television and digital media platforms.
Agency: Contract Advertising Pvt. Ltd
Creative: Sagar Mahabaleshwarkar (CCO), Rahul Ghosh (ECD), Anwesha Praharaj (Copy Supervisor), Shirish Madghe (CD- Art)
Account Management: Ayan Chakraborty (EVP & GM), Sabina Singh (VP), Sharanmoyee Sen (AD), Daxsh Kaicker (AE)
Planning: Rohit Srivastava (CSO) , Monami Karmakar (VP)
Production House: Acer Production (Rachna R Shelar)
Director: Michael Andrews
Music Director: Mathews Pulickan
Watch the video here: