Mumbai: Cello Group, India’s leading household product manufacturer has roped in Bollywood’s most respected and versatile actor Amitabh Bachchan as its Brand Ambassador. The brand’s objective with the partnership is to enhance and build consumer connect across different markets, and to strengthen its market presence.
The actor will be seen endorsing the brand’s innovative range of products across social media platforms. Big B will be seen in different digital campaigns to showcase Cello’s commitment to improving people’s lives through the best affordable products in various categories.
The association with Bachchan, a popular icon of the Bollywood Industry reflects Cello’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.
Commenting on the new partnership, Gaurav Rathod, Director, Cello Group said, “Cello is a value for money brand, and we want to showcase our diverse range of products across demographics. There is no other brand ambassador who has appeal across different age groups, everybody can relate to the persona of Amitabh Bachchan. Having one of the best actors in the industry as the brand face, and associating with one of the best households’ products in its segment, we believe it is a winning combination at hand. The ideal choice to associate with Amitabh Bachchan is we cut across through different markets in overall India, hence he will be able to help us connect better. The central idea is to highlight the importance of using credible, reliable, and durable products.”
Cello, a name that is common in the Indian households, today it has become one of the leading processors of household consumer products and supplies its wide range of products to the biggest retail stores across the country. It has earned recognition not only in India but in global markets too.
Cello has always been a perfect blend of innovation, artistry, and classical designs which have made them an instant hit among every household in India. An environmentally-conscious vegan brand, Cello emphasizes on the importance of using eco-friendly materials as well. With an unbeatable combination of style, strength, design, and durability, Cello has endeared itself to its customers and has become the go-to brand for everyone. The collection is widely demanded due to their easy handling, compact design, easy to maintain, convenient to use makes it as the essence of a healthy lifestyle and cheerful household.