Mumbai: The 21-day nation-wide lockdown is quite unprecedented for any Indian. CERA Sanitaryware being the product that offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-lifetime home which brings home as the center of one’s life.
As a brand that celebrates home, CERA on its part urged the people to stay at home and stay safe through its video campaign on social media, which has gained substantial momentum. Many celebrities also joined the campaign using the #LetsStayHome.
Their current campaign strikes a sync with #CeraKuchPalGharKeNaam which is a most celebrated television campaign of CERA launched a year ago, says “Aaj Ghar Pe Hi Rehte Hain” and ends with “Kuch Pal Ghar Ke Naam.”