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Home Campaigns

Chaimaa and Madhuri Dixit introduce White Tea as the new ritual of wellness and elegance

by MN4U Bureau
May 13, 2025
in Campaigns
Reading Time: 2 mins read
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Chaimaa and Madhuri Dixit introduce White Tea as the new ritual of wellness and elegance
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New Delhi: In a serene celebration of mindful living and refined indulgence, Chaimaa, a wellness-forward tea brand, has unveiled its premium line of White Tea blends, curated for the modern consumer seeking both sophistication and well-being. Rooted in tradition yet designed for today’s fast-paced lives, Chaimaa is setting new standards in the tea industry with its commitment to purity, craftsmanship, and quiet luxury.

In a recent video launched on Chaimaa’s official YouTube channel, acclaimed actress Madhuri Dixit beautifully encapsulates the brand’s philosophy, stating, “Start your day with Chaimaa Tea — the soul of India, poured into a cup.”

Blending the heritage of Indian tea culture with contemporary sensibilities, Chaimaa’s collection features four signature offerings:

  • Chaimaa White Tea
  • Chamomile White Tea
  • Rose Tea (Each priced at ₹599)
  • Green Tea (₹159)

All blends are crafted in small batches using handpicked ingredients from the finest tea gardens, with each cup delivering a luxurious, calming, and health-conscious experience.

Shubham Sharma, Co-Founder and Managing Director of Chaimaa, shared the brand’s mission, “At Chaimaa, we craft more than tea — we create intentional moments. We believe true luxury lies in intention and integrity. Each of our blends is a result of meticulous craftsmanship — handpicked from pristine tea gardens, curated in small batches, and infused with ingredients that are as therapeutic as they are indulgent. From the soothing calm of Chamomile and the gentle elegance of White Tea to the delicate floral notes of Rose and the antioxidant-rich refreshment of Green Tea, our blends are thoughtfully crafted to offer both sensory indulgence and holistic wellness. Chaimaa is for those who seek excellence in every detail — it’s tea, redefined as a quiet act of self-care and sophistication.”

As the wellness wave continues to shape consumer preferences, Chaimaa has struck a chord with tastemakers and health-conscious individuals alike. Celebrated for her grace and balance, Madhuri Dixit added her voice to the brand’s growing list of admirers, “As someone who values a balanced lifestyle, I believe that what we consume should support our overall well-being. With my busy schedule, I need to find moments of calm and nourishment, and Chaimaa helps me do just that. Their blends are not only soothing and delicious but also align perfectly with my focus on health, mindful eating, and maintaining a clean, wholesome diet. It’s the perfect addition to my daily wellness routine.”

Tags: ChaimaaMadhuri DixitWhite Tea

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