Mumbai: Chandrika, an Ayurvedic soap brand with over 80 years of heritage,a part of Wipro Consumer Care and Lighting has unveiled its latest communication campaign. It invites consumers to ‘Own the confidence to glow like you.’ This campaign marks a bold step forward for the brand as it celebrates the notion of authenticity unveiling natural glow from within through confidence.
To the young woman of today, being beautiful means asserting her personality and her uniqueness. Chandrika celebrates this rising trend, which aligns with its own brand value of authenticity. Chandrika embraces the timeless wisdom of Ayurveda and stands apart with its unique blend of 2x coconut oil and a mix of seven Ayurvedic herbs. This distinctive formulation cleanses the skin and nourishes it deeply, leaving behind a natural, healthy glow. With Chandrika, consumers experience the benefits of age-old Ayurvedic wisdom combined with modern skincare science to unveil their authentic radiance.
The brand’s latest TVC looks to showcase the journey to self-confidence via its brand ambassador Keerthy Suresh. Through the TVC, viewers witness Keerthy embracing her true self. Chandrika helps her unlock her confidence by enhancing her inner glow. Much like Keerthy, the video encourages audiences to find their own glow by projecting the true spirit of Chandrika into their lives.
S Prasanna Rai, CMO, Wipro Consumer Care And Lighting stated, “Chandrika with its long-standing legacy has been synonymous with purity and authenticity. Our soaps help embracing inner radiance and thus enables everyone to exude confidence. As Chandrika evolves, we’re excited to introduce our empowering new message: ‘Own the Confidence to Glow like You.’ This strategic shift reflects our dedication to inspiring self-assurance and celebrating individuality among young women. By embracing this bold direction, Chandrika reaffirms its role as more than just a soap brand—it’s a beacon of empowerment.”.
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