Gurgaon: Channelplay, a retail distribution and sales management solutions provider, has partnered with Bombay Banta to launch and scale the brand’s offline distribution across India. The initiative will kick off in the Delhi NCR region, leveraging a mix of direct and indirect distribution models to effectively reach small and mid-sized retail outlets.
This collaboration marks a major milestone in Bombay Banta’s growth journey, ensuring its innovative and refreshing mocktails reach a wider consumer base. Channelplay’s deep expertise in sales distribution and its state-of-the-art technology platform, 1Channel, will power this expansion, bringing efficiency, transparency, and scalability to the brand’s retail operations.
1Channel, Channelplay’s flagship retail distribution management platform, will serve as the backbone of this initiative. The platform offers real-time monitoring, data-driven insights, and seamless stakeholder collaboration, ensuring an optimized supply chain and streamlined execution of the brand’s market strategy.
Speaking about the partnership, Lakshya Das, Senior Vice President at Channelplay, said, “I am very excited about the opportunities in the mocktail market in India. This sales and offline distribution partnership between Bombay Banta and Channelplay is a significant step forward for both organizations. It combines Bombay Banta’s innovative product offering with Channelplay’s proven expertise in retail distribution. Together, we aim to deliver refreshing value not only to consumers but also to our channel partners, creating a win-win for all stakeholders.”
Akkshita Malhotra, Co-Founder & Director, Bombay Banta, added, “This partnership with Channelplay is a pivotal moment for Bombay Banta as we take our brand to the next level in the Indian market. With Channelplay’s extensive expertise in offline distribution and their innovative technology platform, we are confident in our ability to reach small and mid-sized retail outlets effectively. Together, we aim to offer a refreshing and exciting product to our consumers while creating strong value for our channel partners.”
The partnership between Channelplay and Bombay Banta represents a strategic step towards reshaping India’s offline beverage distribution landscape. With Channelplay’s industry expertise, advanced technology solutions, and operational excellence, combined with Bombay Banta’s unique and refreshing product offerings, this collaboration is set to drive substantial value for consumers and retail partners alike.
