A campaign has been launched by Mondelez India to promote its new Chocobakes Choco Chip Cookies, conceptualised by Ogilvy India.
The campaign film takes the humour route to underline the irresistible taste of the product infused with the taste of Cadbury in the form of chocolate sprinkles.
The 35 second film shows a mom leaving her young son in the care of her uncle. While the old man enjoys a cookie, the child is eating a snack from his lunch box. A chip from the cookie accidentally lands up in his box leading to both of them trying to get hold of it. When the mother returns to get her keys, it appears that the uncle is eating her son’s food, while he is only after the fallen chip. The brand signs off saying you won’t want to miss even a single chocolate chip on the cookie.
Nitin Saini, Vice President – Marketing, Mondelez India, said, “Over the years, the biscuit category has become a key growth driver and we have consistently delivered exciting and new offerings that have been winning the hearts of our consumers. With the debut of Cadbury Chocobakes Chocochip Cookie, we are providing yet another decadent, indulgent treat that transforms our signature Cadbury into an entirely new experience. We are confident that the campaign ‘Chhote Chhote Cadbury’ will play a huge role in driving awareness and salience for Chocobakes, and further strengthening our position as a snacking leader and a strong challenger in the biscuit segment.”
Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India, said, “The story revolves around the discovery of a Cadbury chocolate chip in the cookie and the subsequent want to consume each chip. Though the film is a comic exaggeration, it comes from a human truth. The truth that we will not want to let go of the slightest bit of what we love. Everyone will be able to think of a moment in their lives when they felt and acted like the Chachaji in this film.”
Watch the film here:
