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Home Cable & DTH

Chimp&z Inc ‘Locks Down’ A Dance Anthem: #UnitedByDance On International Dance Day for Tata Sky

by Editorial
May 4, 2020
in Cable & DTH, Featured
2 min read
Chimp&z Inc ‘Locks Down’ A Dance Anthem: #UnitedByDance On International Dance Day for Tata Sky
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Mumbai:  To commemorate International Dance Day, Chimp&z Inc curated a social media campaign #UnitedByDance for Tata Sky, India’s leading content distribution and Pay TV platform. Kick-started by Bollywood’s dance icon Madhuri Dixit, the campaign created a cheerful dance anthem amidst the lockdown with #UnitedByDance, bringing dancers from across the country together to share their best moves. The winners were featured on Tata Sky Dance Studio (Channel No. 123) and the brand’s social media pages.

Anthem video link: 

View this post on Instagram

It’s here! The official video of pure talent and sheer skill of our dancers for #InternationalDanceDay made by YOU! 2000+ artists #UnitedByDance. Thank you all for grooving with us. Subscribe to Tata Sky Dance Studio 123 and keep dancing. • #DanceDay #InternationalDanceDay2020 #InternationalDanceDay #Dancers #DancersUnited #DancersOfInstagram #DanceLovers #ArtistsOnInstagram #Dancing #DancerLife #DanceYourHeartOut • @dancewithmadhuri @ananya92b @the.witty.human @kamna90 @muskan_kalra01 @benten_bfc_gang10 @charvi_chouhan @ashishagrawalofficial @baigmalika @krina_1292 @arun_pop796 @mitalisdance @jasmine.chakra @ss.cov1 @the.twirl.girl @rohitmj298 @athervak97 @archisdanceacademy @mahimathakur3 @laveenakalraofficial @nrityashree_24 @vrushankh @sushravyalokesh @innocent_kalakar @igotthemoves_shruti @nishitasanjeevpatni29 @nishita33 @danceholic_1

A post shared by Tata Sky (@tataskyofficial) on May 1, 2020 at 1:55am PDT

Madhuri Dixit shared a video post on her Instagram account, inviting dancers from across the country to unite with dance in times of social distancing and to become a part of the ultimate dance anthem. The campaign received enthusiastic participation from dance superstars with over 2000+ entries from 23rd April to 1st May. The anthem aimed to keep the spirits high during the lockdown days using the medium of dance.

Promo Video from Madhuri Dixit: 

View this post on Instagram

It's time to show your best moves to your favorite songs & share it with #UnitedByDance. Tag @tataskyofficial & @dancewithmadhuri & stand a chance to be featured in Tata Sky's #InternationalDanceDay tribute anthem! Also, nominate 3 friends & spread the joy of Dance.

A post shared by Madhuri Dixit (@madhuridixitnene) on Apr 27, 2020 at 1:21am PDT

People had to share their dance clips on social media by tagging @tataskyofficial and using #UnitedByDance. The winners were featured on Tata Sky Dance Studio (Channel No. 123) and the brand’s social media pages.

On the success of the campaign, Lavinn Rajpal, Managing Director, Chimp&z Inc said, “The campaign was an overwhelming success! We had a simple objective of ‘uniting the nation through dance’. Since the extension of the lockdown is taking a toll on people, we wanted to put our best foot forward to help them realize the power of dance on this International Dance Day. The campaign’s success was the result of a strong ORM approach to encourage and engage people to participate.”

Below are a few entries for #UnitedByDance:

View this post on Instagram

To all the people asking me my energy source. Has to be my Daddy cool. My all time favourite dance partner. Special thanks to @beherasangramjeet. @tataskyofficial #UnitedByDance Song Dus Bahane 2.0 by @tseries.official @tseriesfilms @vishaldadlani @shekharravjiani @tulsikumar15 @kk_live_now #dance #dancer #bollywood @tigerjackieshroff @shraddhakapoor #tseries #daddysgirl #daddycool #indiandancers #navimumbai #quarantine #party #quarantineandchill #quarantinelife #ilovemydad

A post shared by Jasmine (@jasmine.chakra) on Apr 24, 2020 at 5:16am PDT

https://www.instagram.com/p/B5p2SgInzuf/?igshid=1v3hxlqqiagr6

 

View this post on Instagram

Dancing out corona ❤️❤️ #odissiinquarantine #onsinquarantine #unitedbydance @tataskyofficial

A post shared by udita (@uditaghosh) on Apr 20, 2020 at 11:38pm PDT

View this post on Instagram

#UnitedByDance @tataskyofficial #baby #babyboy #babygirl #cute #cutebaby #babiesofinstagram  #Babiesglobe #Cute #Angel #love #Mom #stayhome #Pregnancy #Newborn #Kids #Family #Children #Happy #Beautiful #Fashion #Momlife #Adorable #Lovely #lovebaby #babystyle #lovelybaby #blessings #Babylove #funny

A post shared by Indiakatalent (@indiaka_talent) on Apr 30, 2020 at 12:03am PDT

https://www.instagram.com/tv/B_IELGkggOf/?igshid=q43sh9uuqu9y

 

 

View this post on Instagram

Revisiting Classics!! . #unitedbydance . . . #bellydance #bellydanceindia #bellydancer #bellydancemumbai #quarantine #qurantinelife #dancevideo #selfchoreographed #artist #artistsoninstagram #artistlife

A post shared by Prachi Singh (@prachisingh2202) on Apr 20, 2020 at 7:14am PDT

 

Tags: #UnitedByDanceChimp&z Inc.International Dance DayMadhuri DixitTata SkyTata Sky Dance Studio

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