According to Chrome LIVE Week 40’22 data, Religious genre became the top gainer of the week as it grew by 0.17 pc in HSM excluding <1 lakh market. Sanskar garnered the highest OTS with 99.8 pc followed by Aastha with 98.5 pc at second position and Zee Salaam with 90.5 pc at the third position.
Youth genre secured the second position and grew by 0.09 pc in HSM excluding <1 lakh market. In this genre, Zing gained the highest OTS with 89.0 pc followed by MTV with 88.7 pc at second positions and Zoom with 86.6 pc at the third position.
Sports genre stood at third position by gaining 0.07 pc in All India 1 Lakh+ market. DD Sports gained the highest OTS with 99.1 pc followed by Star Sports First with 83.3 pc at second position and Star Sports 2 at third position with 81.1 pc.
Kids genre stood at fourth position and grew by 0.05 pc in All India 1 Lakh+ market. Sony YAY! garnered the highest OTS with 90.7 pc followed by Discovery Kids with 82.9 pc at the second position and Nickelodeon Junior with 82.2 pc at the third position.
Hindi GEC genre claimed the fifth position by gaining 0.03 pc in HSM excluding <1 lakh market. DD National gained the highest OTS with 99.6 pc followed by Sony Pal with 92.9 pc at the second position and Colors Rishtey with 92.6 pc at the third position.
OTS is the actual census based, percentage connectivity of a channel spread across 76.16 million homes, reported by Chrome Data Analytics & Media, spread across Analog Cable, Digital Cable and DTH.
