Mumbai: Evocus, a functional beverage brand, has announced the appointment of Clavell Santiago as Vice President – Sales HoReCa and Marketing. In his expanded role, Santiago will lead Evocus’s commercial and marketing functions, spearheading brand strategy, driving revenue growth, and scaling the company’s HoReCa business across domestic and international markets.
Santiago has been a key contributor to Evocus’s growth journey and most recently served as Head of Sales – HoReCa. During this tenure, he led Evocus’s entry into the HoReCa segment, launched the world’s first Black Soda, and introduced trade-focused product innovations. Under his leadership, Evocus scaled its HoReCa presence to over 1,000 outlets nationwide, becoming a preferred beverage partner for leading hospitality groups such as Oberoi, Marriott, and Taj, along with prominent restaurant and café chains across India.
With more than 12 years of experience across FMCG and hospitality, Santiago brings deep expertise in B2B sales, revenue growth, strategic partnerships, and premium brand building across domestic and international markets. Prior to joining Evocus, he held leadership roles with the Narang Group, Coffee Day Beverages, MARS Group, IHG, and InterContinental Hotels Group.
Commenting on the appointment, Aakash Vaghela, Founder and Managing Director of Evocus, said, “As Evocus continues to strengthen its presence in domestic and international markets, Clavell’s expertise in driving channel growth, building high-value partnerships, and elevating premium brand experiences will be invaluable. His proven track record in scaling brands and connecting meaningfully with consumers will play a key role in expanding Evocus’ footprint and strengthening our relevance across markets.”
Speaking on his new role, Clavell Santiago said, “I am deeply honoured to step into this role. The journey so far has been full of learning, experimentation, and meaningful milestones, and I’m grateful for the trust placed in me. As we scale Evocus, my focus will be on sharpening our marketing narrative, strengthening engagement across key channels, and building meaningful differentiation to drive sustainable growth for the brand.”
With Santiago at the helm of sales and marketing, Evocus is set to accelerate its growth momentum, expand its HoReCa footprint, and reinforce its position as a leading premium functional beverage brand.
