Ahmedabad: CLEAR Premium Water, a packaged drinking water brand, has launched its flagship sustainability campaign “Drink, Dispose & Transform” during the 38th National Games, marking a major stride in its commitment to environmental responsibility. Through this initiative, the company has installed benches made from recycled plastic bottles at Maharana Pratap Sports College (MPSC), Dehradun, reinforcing the importance of circular economy solutions in public spaces.
The installation was officially carried out in the presence of Uttarakhand’s Sports Minister, Rekha Arya, following the conclusion of the national sporting event. It is a symbolic step in transforming plastic waste into functional, durable infrastructure, built using recycled PET (rPET) materials.
“The installation of recycled benches at MPSC Dehradun, in partnership with CLEAR Premium Water, showcases our commitment to sustainability. By transforming plastic waste into public utilities, we are driving a circular economy and reinforcing our vision for a cleaner, greener future,” said Rekha Arya, Sports Minister of Uttarakhand.
CLEAR Premium Water’s campaign underscores the potential of recycling and responsible waste management. Over nine lakh plastic bottles were collected throughout the initiative—six lakh during the pre-event phase and three lakh during the games. Out of these, one lakh bottles were segregated at source across 11 venues and repurposed into durable public benches, preventing waste from ending up in landfills and significantly reducing carbon emissions.
“The installation of recycled benches at MPSC Dehradun reflects our belief that sustainability must be driven by practical, real-world solutions. By transforming used plastic bottles into public utilities, we are closing the loop on plastic waste and creating a model for environmental action that directly benefits the people. The initiative showcases the potential of circular economy solutions, where even discarded bottles are turned into something meaningful. With this drive, we are leading the way and showing to the world that Mission Zero Plastics Bottle Waste is achievable with collective commitment and efforts,” said Nayan Shah, Founder & CEO of CLEAR Premium Water.
Beyond infrastructure, the initiative made a deep social impact by empowering over 200 ragpickers and 100 sanitation workers across the venues. Their efforts helped recover lakhs of plastic bottles, resulting in nearly 10,000 kilos of carbon emission reductions, 2.67 lakh megajoules of energy savings, and the use of 7.5% green energy across the recycling process.
This sustainability push under the “Mission Zero” drive has made the 38th National Games the first Indian national sporting event—and second globally after the Olympics—to undertake such a large-scale green movement. The success of this initiative is now being seen as a model for future events, including India’s anticipated hosting of the 2036 Olympics.
By working collaboratively with municipal bodies, environmental groups, and local communities, CLEAR Premium Water aims to create long-term systemic change in plastic waste management—through education, awareness, and proactive environmental engagement.
