Mumbai : Clinique, the world’s first dermatologist-created skincare brand and prestige beauty leader globally trusted for iconic skincare products, introduces Bollywood Actress, Radhika Apte as its first brand ambassador for India. Known for her real, natural and authentic approach to beauty, Radhika exemplifies Clinique’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.
Clinique has always been one step ahead of the game, curating the future of beauty from the time of its genesis. In 1968, Clinique pioneered the system of cleansing, exfoliating and moisturing with its iconic 3-Step Skincare System;introduced transformational custom-fit products for every skin type and concern such as Moisture Surgeä, Anti-Blemish Solutions, Fresh Pressedä; to makeup infused with nourishing skincare benefits like Chubby Sticks, Even BetteräFoundation and Lip Pop–all always formulated without allergens, parabens, phthalates and fragrance.
“Since its inception, Clinique has paved the way for the beauty industry indelivering innovative, high-performance skincare ahead of its time, while uploading its foundation of inspiring confidence and embracing natural beauty at the heart of everything it does”, says Rohan Vaziralli, General Manager, Estée Lauder Companies India. “Similarly, Radhika is a trailblazer in her line of work – through the roles she portrays to empowering women to focus on inner beauty. She is fresh, dynamic, young, strong minded, natural and genuine, making her the perfect expression of Clinique. We’re delighted to welcome Radhika to the Clinique India family and am confident she will inspire millennial consumers in India and around the world.”
“What better way to start this year than with Clinique!”,says Radhika Apte. “Skincare has always been an integral part of my beauty regime alongside drinking water, staying fit and sleeping well. I’ve long admired Clinique and strongly believe in its philosophy of great skin equals happiness. Joining this family is extremely special as it’s the first time Clinique India has had a brand face, so it’s a privileged opportunity and I hope to inspire women to be real, natural and authentic in everything they do, without forgetting that beauty lies in simply being happy!”
Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Radhika Apte in 2019. Audiences will see Radhika appear in her first campaign for a new revolutionary moisturizer, Clinique iDäin March 2019 followed by its cult hydrator, Moisture Surgeä in May 2019. Radhika’s campaigns will play across digital media, social media and in-store in India and around the world.