Based on the body of work from January 2022 to the date of announcement of nominees (November 14, 2023), 10 nominees were picked, down from the originally envisaged 15. This was to ensure that the bar is set high right from the inaugural edition.
Popular campaigns from each of the companies / brands were evaluated to arrive at a cumulative Clutter Cutters Score for each entity. The marketer/s behind the campaigns have been nominated, representing their teams and partners, in line with the purpose of the awards to honour clients who encourage and sign off on clutter-breaking work.
Arjun Bhatia, CMO and SVP, Matrimony.com, is among nominees for the inaugural edition of the awards because of these campaigns.
Bharat Matrimony | Taaki Har Ladki Choosy Ban Sake
Bharat Matrimony | Pehle Padhai Phir Shaadi
Bharat Matrimony | Let’s Choose A Safe and Inclusive Holi
BharatMatrimony | Find Lasting Matrimony | Karwa Chauth
Bharat Matrimony | Find Someone Perfect For You | Valentine’s Day
Bharat Matrimony | Interest Match | BeChoosy 2.0
The winners will be announced at the awards night.
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