Chennai : The Hindu Group received the Brand Leadership Award at the second edition of Tamil Nadu Best Brand Awards held recently. The awards seek to identify and celebrate outstanding brand building and marketing by organisations, individuals and teams. It recognizes leaders or brands who have contributed value and made a change.
These awards are an independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices in Chennai. The Awards are held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence. The mission of the Awards is to educate and disseminate the importance of branding in Chennai.
On receiving the award, Dr. Sathya Sriram, Head of Strategy & Marketing, The Hindu Group said, “The Hindu Group is close to the hearts of the Tamil Nadu people, having dedicated their 140 years to giving voice to the public of this state and beyond. We have the privilege of inheriting a brand that is awe-inspiring, and our goal has been to deepen the emotional connect with the general public. Our activities, such as Car Free Sundays at Besant Nagar beach promenade; cultural festivals bringing unique theatre, music, literary icons to the city; painting walls of MRTS stations or making seed bombs through Friends of Chennai; challenging the youth to compose a song celebrating the city through Madras Beats; investing in a space to encourage reading through The Hindu Lounge at the Express Avenue mall, have all been created to with the intent to engage with different segments of the public beyond the newspaper. We are grateful for this recognition of our efforts by CMO Asia.”