Mumbai: With an aim to reignite the importance of women in the family COLORS Bangla launches Sona Roder Gaan, a show about the fighting spirit of Anondi as she takes on the burden of familial responsibilities. The show highlights how, despite all adversities, Anondi (played by Payel Dey) overcomes her struggles with courage and honesty and how she puts her family’s happiness ahead of hers. Produced by Organinc Studios, Sona Roder Gaan will premiere on 24th January and will air every day at 8 pm on COLORS Bangla.
Speaking about the show, Sagnik Ghosh, Business Head, COLORS Bangla said, “We want to provide inspiring stories with wholesome entertainment to our viewers. We have always put forward stories of strong women characters and even here we come across Anondi who becomes the sole breadwinner following the untimely demise of her father. The show has a stellar starcast including veteran theatre artist Sohini Sengupta, Bhaskar Banerjee, Soham Maitra et all. The audience will be able to relate to Anondi’s story, her happiness, sorrows.”
Anondi is a sweet, joyful girl, who is loved and adored by her family. While she is clever, she is not street-smart or exposed to the harsh realities of the outside world. She is protected and taken care of by her father, mother and her family. Anondi is excited to start a new life by marrying Bikram (played by Shoumyo Banerjee), a brilliant and successful boy from a business family. However, her father’s sudden health issues on the eve of her wedding changes everything forever. Anondi’s life changes when she meets Dr. Anubhav (played by Rishi Kaushik) who takes good care of their family as her father is on death bed. Life takes a bad turn as her dad passes away and everyone blames her for this. Now it is up to her to take care of her family.
To promote this story, Colors Bangla has designed a robust marketing campaign across print, television, and digital platforms. For print, the channel will be targeting key publications on the launch day.
On the digital front, the shows will be promoted heavily on all social media platforms to reach out to the right audience.