Colors Bigg Boss has brought onboard Ching’s Schezwan Chutney as special partner for the current season of the popular reality show.
Commenting on its association, the Managing Director Ajay Gupta from Ching’s Schezwan Chutney said, “This meaningful partnership with Bigg Boss is an ideal place to showcase versatility in our product portfolio. Through this engagement we wanted to expand our horizons beyond advertising and explore meaningful collaborations that will help to communicate our brand narrative and reach out to a wider audience who are fans of desi Chinese in India. Ching’s Schezwan Chutney symbolizes the spice and adds zing of the BB house.”
Pavithra KR – Head, Revenue, Colors, Viacom18 says “Bigg Boss kitchen brews maximum melodrama in the house. Ching’s presence in the kitchen over the years has made Ching’s synonymous with the spicy affairs of the kitchen. This is yet another season of Bigg Boss, where we are associating with Ching’s as a special partner. The show’s high-octane visibility and buzz over the seasons has helped Ching’s in creating high recall among its target audience. This time around, we have witnessed a flavourful engagement with the consumers through multiple initiatives that have furthered the brand proposition.”
