Mumbai : Colors Infinity gears up for yet another LIVE Binge! This time, the channel will be showcasing the all-new season of – Orange Is the New Black. Viewers can LIVE Binge on the new season this weekend, i.e. 18th and 19th June, 5pm onwards on Colors Infinity and Colors Infinity HD.
For a few lucky viewers ardently waiting for the show, Colors Infinity is also hosting a special screening of the premiere episode at The View, Mumbai on Saturday, 18th June at 1pm; hours before the LIVE Binge commences on television.
Following the success and remarkable response to the first LIVE Binge of the show Mag Dogs, the fourth season of Orange Is the New Black marks the second LIVE Binge to be aired on Colors Infinity. Through LIVE Binge, Colors Infinity brings international content to Indian television on real-time basis, giving viewers a chance to watch their favorite show with the rest of the world.
Commenting on the initiative, Sabrina D’Souza, Head of Marketing, English Entertainment Cluster, Viacom18 said, ” Colors Infinity has consistently provided viewers with disruptive offering through its unique programming and edgy content. Given the popularity of Orange Is the New Black amongst viewers, we are thrilled to showcase on LIVE Binge its much-awaited Season 4. Through LIVE Binge we give die-hard fans an inimitable opportunity to watch back-to-back episodes of their favorite show on the same day as viewers in the US.”
Orange Is the New Black follows the life of Piper Chapman who is a public relations executive with a flourishing career and a fiancé when her past suddenly catches up to her. In her mid-30s she is sentenced to a year in a minimum-security women’s prison in Connecticut for her association with a drug runner 10 years earlier. Forced to trade power suits for prison orange, Chapman makes her way through the corrections system and adjusts to life behind bars, making friends with the many eccentric, unusual and unexpected people she meets. The all-new season 4 of Orange Is the New Black further delves into the exciting lives of Piper and her fellow inmates.
