Chennai: The youngest Tamil GEC from Viacom18, Colors Tamil, today successfully completed its first year of operations after going live on 19th February 2018) at 7:00 PM.
With the brand philosophy “IdhuNammaOruColoru”, the channel during the yearlong journey has evolved to position itself a prominent player in Tamil Nadu market. Colors Tamil has witnessed promising opening with the Channel has garnered 105 GRPs in week 10 of 2018, while it scored 241 GRPs in Chennai Metro, which is considered as a remarkable achievement for any new entrant.
While initially going on air with handful of shows, the channel went on to add many new properties to its FPC. In October 2018, it added new fiction show, Thirumanam at 10 PM, showcasing the captivating moments of marriage, the show turned out to be a promising property in terms of reach and numbers. Colors Tamil further strengthened its weekday primetime content with launch of new fiction show ‘Oviya’ in November 2018, exploring the tale of two Young girls united by friendship but divided by their persona.
On its journey forward Colors Tamil intends to offer more differentiated fiction offerings touching on real emotions and continuing with socially relevant programming. The channel will also start premiering movies while expanding their original hours of prime time programming and also intends toopen its morning slots.
In November 2018, Colors Tamil jumped in to the highly competitive reality war in Tamil GEC space with the launch of Dance reality talent hunt ‘Dance Vs. Dance’ with Actor Nakkul and Choreographer Brinda Master as Judges. The shows went on to set a new benchmark in reality content production standards and rated itself as one among the top class non-fiction shows in Tamil market.
Colors Tamil, has witnessed 33% viewership growth ever since, BARC India had stopped reporting analogue ratings from week 43 in Tamil Nadu & Pondicherry Market. It has reported steady growth during this period, ascending from 70+ GVMs in Week 43 to 100+ GVMs in Week 49. The increase in viewership is attributed to the performance of newly added shows like Thirumanam, Oviya and Big Ticket Reality Show Dance Vs Dance.
Further, Colors Tamil is set to enter the Singing talent reality space with the announcement of the auditions for its upcoming singing reality show. The auditions had started from 10th February 2019.