Mumbai: COLORS Mumbai Pinkathon – Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Mumbaifor the fifth edition on Sunday, December 18th, 2016, MMRDA Ground, BKC.
United Sisters Foundation & Maximus Events along with super model, actor, fitness enthusiast, avid barefoot runner and Pinkathon founder Milind Soman formally announced the launch of the Fifth edition run in Mumbai at a press conference Cafe Zoe Lower Parel. Committed to put Women forward, entertainment channel COLORS extends its support to this Cause by partaking in spreading the message of ‘wellbeing of women through this initiative.
Expressing delight on the launch of the Fifth edition of COLORS Mumbai Pinkathon Inspiring Partners Bajaj Electricals in Mumbai, founder Milind Soman said, “We are very excited to bring COLORS Mumbai Pinkathon once again. We are confident the city and its people will support us and help make this run a success. COLORS Mumbai Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women.”
Reema Sanghavi, Managing Director, Maximus Events Co-Founder Pinkathon further added “Besides Mumbai, Pinkathon has already been held in various cities like Hyderabad, Chennai, Bangalore, Delhi, Guwahati, and Ahmedabad &Pune in the year 2015.. The campaign will be supported with an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow.”
Mr. Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 said – “This year, Pinkathon will be known as COLORS Pinkathon and hopefully will add more vibrant colours to all the women participating in the Marathon. Women have always been an integral part of our lives – be it at home or even at the workplace. Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form my backbone, here at COLORS, and play a major role in every decision which furthers our business objectives and goals. In fact, women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.”
COLORS Mumbai Pinkathon has received huge response from corporate sponsors like Bajaj Electicals, VWash plus, Reebok, Mia by Tanishq, Sofit, Cafe Zoe. Bajaj Electricals will be planting 1000 trees to commemorate the COLORS Mumbai Pinkathon going green.The focus of the India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.
All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer.
Online registrations are open at www.pinkathon.in for the VWash plus3km, Mia By Tanishq 5km & Sofit 10km multi-category run and for 21km drop a mail on firstname.lastname@example.org . The official website for Pinkathon is www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k