- Comviva’s “A Decade of Transforming Lives” campaign wins Best Use of Social Media in Marketing and Best Digital Integrated Campaign
- Brand Excellence in Telecom Services Sector award for content marketing initiatives
New Delhi: Comviva, the global leader in providing mobility solutions, today announced that it has won three awards at the 9th edition of the CMO Asia Awards held recently in Singapore. The company won the awards in the categories “Best Digital Integrated Campaign”, “Best Use of Social Media in Marketing”, and “Brand Excellence in Telecom Services Sector.”
Comviva’s cohesive marketing campaign – A decade of transforming lives was critical in establishing the company’s leadership position in the mobile financial space both in the online and offline world. The campaign leveraged offline medium as well as digital channels like Linkedin, Twitter, Facebook, and YouTube for establishing the company’s leadership position in mobile financial solution space and garnered relevant leads and case study downloads. The campaign garnered wins in two categories – the “Best Digital Integrated Campaign” and the “Best use of Social Media in marketing. The third win for Comviva was in the category “Brand Excellence in Telecom Services Sector” for the content marketing initiatives for the year 2017. The objective of the yearlong overhauled content marketing strategy was to leverage content marketing in an optimal manner, to establish Comviva as thought leader in its areas of function.
Speaking on the occasion, Rajat Dayal, Vice President, Marketing at Comviva said:” We are extremely privileged to win such a prestigious international recognition. These awards are indeed a true acknowledgement of the Comviva’s innovative campaigns towards achieving excellence in the field of marketing and branding.”
The 9th CMO Asia Awards is premium forum bringing elite marketers, brand custodians, advertising, and creative honchos together under one roof. The program offers top marketing professionals, agencies, and consultants an intimate environment for recognizing and rewarding excellence. The awards will bring the best industry professionals who have made the outstanding contributions in the Branding and Marketing fraternity. The Awards aim to reward the best in the industry and enhance reputations.