Mumbai: Confiance Communications, an integrated communications agency which focusses on the country’s start-up and VC ecosystem has acquired the PR mandate for uEngage.
Founded by serial entrepreneur Sameer Sharma, uEngage is a enterprise technology startup enabling restaurants, cloud kitchens, grocery stores, and meat/fish sellers to build in-house capabilities for online ordering and delivery, and save significantly on skyrocketing aggregator commissions. It said that it also the number one F&B Seller app on the Government-backed ONDC platform and has empowered numerous restaurants to enhance their bottom line.
Confiance said that it will leverage its comprehension of India’s startup and technology ecosystem, along with a an understanding of the SaaS space, to spearhead uEngage’s communications strategy. This it explains entails tailoring a resilient PR framework, shaping uEngage’s brand messaging, fostering enduring relationships with media and stakeholders, and creating a content strategy. The primary objective of this collaboration is to fortify uEngage’s market position and industry narrative, thereby augmenting its impact and empowering hyperlocal businesses with cutting-edge technology services.
Bushra Ismail, Founder & Chief Strategist, Confiance Communications, said, “We are thrilled to embark on this journey with uEngage as their strategic communications partner. Our primary focus is on fostering visibility for uEngage’s tech prowess as they tackle the most-daunting challenge of the online food delivery landscape head-on. Considering the low margins restaurants operate on, uEngage’s proposition is a game-changer for them and we aim to amplify their vision amongst stakeholders, for maximum impact. Aligned with the brand’s PR objectives, our campaigns will majorly target restaurant owners, F&B brands, and existing & potential collaborators in this domain.”
Sameer Sharma founder uEngage said, “This collaboration with Confiance marks a pivotal step for uEngage, towards amplifying our vision in the market. This strategic partnership reflects our commitment to effective communication. Together with Confiance, we aim to elevate our brand share of voice, and reinforce our position as innovators in empowering hyperlocal D2C businesses through technology.”
Confiance Communications was founded by publicist Ismail in 2019. Its clientele comprises brands including CashKaro, The Quorum Club, Leo Capital, Khyaal, Salad Days, Turkiye Tourism Board, Transition VC, Pentathlon Ventures, and Zeeve. Former clients who have collaborated with Confiance include Lenskart, PlanetSpark, Heads Up for Tails, EnKash, Avigna Group, and Sunstone.