Clothing brand Cottonworld launched the second part of its comfort trilogy campaign titled ‘Be Comfortable with Uncomfortable’. The film, voiced by actor Rahul Khanna, is a homage to the pursuit of authenticity and a celebration of one’s collective journey towards self-discovery and empowerment.
Directed by Gautam Kohli, Creative Director of Pulp India, the film sheds light on the overall essence of the brand that revolves around simplicity and comfort.
Speaking about the film, Khanna said, “I am honoured to have voiced this ode to the courage of finding amity within adversity. This film is a celebration of the journey to self-assurance that resonates deeply with me and countless others. Together, we champion the glory that comes from being comfortable in one’s own skin.”
“Saying hello to the comfort within discomfort is a profound journey we’re unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one’s skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience,” said Lavin Lekhraj, one of the owners of Cottonworld.
Speaking about the inspiration for the film, Gautam Kohli, Founder – Pulp India, said, “Embracing comfort amidst discomfort is a triumph in itself. This film, ‘Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one’s own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”
Inspired by nature, all Cottonworld garments are made using natural fibres like cotton, linen, modal and bamboo. The brand’s long-term pledge is to reduce the environmental impact of its daily business activities, to help achieve sustainable growth for society, and to make the world a better place through its business and products.
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