• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, April 21, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

COVID-19 accelerates long-term consumer change, but brands risk being left behind: dentsu research

by Editorial
March 4, 2021
in Advertising, Featured
2 min read
Dentsu wins William Grant & Sons APAC Business
Share Share ShareShare

Mumbai: Dentsu International has launched the consumer vision research report, ‘The Age of Inclusive Intelligence’. The report charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary consumer surveys.

Health and well-being is a key theme throughout the report, with many consumers reporting a desire to utilise technology to stay healthy in the future. More than half of US consumers report they would insert a microchip in their brain in order to extend their life expectancy. Furthermore, as policymakers assess the psychological fallout from the pandemic, one third of consumers say that by 2030 they would undergo non-essential surgery to improve their mental health.

On climate change, 77% of UK consumers say that COVID-19 has made them more aware of the harm caused to the environment by global travel. Longer-term, this is fuelling greater consumer activism with purchasing decisions increasingly based on  social issues. Two-thirds of UK consumers say that by 2030 they will not buy goods that they know have a negative impact on the environment.

Similarly, with more people staying at home during lockdown, the growing popularity of eSports and online gaming has accelerated. As global awareness of eSports is expected to reach two billion by 2021, the way we look at sport in general will continue to evolve with ‘real-world’ sports and activities being forced to innovate to keep up.

Furthermore, as online retailers grow in size and scope—fuelled by the growth in ecommerce during the pandemic—many brands will find themselves struggling for visibility. The research finds that nearly half (46%) of Chinese consumers would already be happy to use just one single company for all their lifestyle needs.

Each of the trends highlighted in the report carries specific implications for brands. But across almost all of them sits the concept of ‘inclusive intelligence’— the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.

Wendy Clark
Wendy Clark

On the launch of the report, Wendy Clark, Global CEO, dentsu international said: “What is very clear from the past year and the findings of dentsu consumer vision 2030 is business leaders must prepare for a very different consumer landscape. One which is continually evolving via innovation in technology, health and well-being, activism, and climate change. Leading brands will use this information and inclusive intelligence to build human-centric experiences and relationships to meet these consumer expectations.”

Ashish Bhasin

Commenting on the visionary trends report, Ashish Bhasin, CEO at dentsu Asia Pacific said: “Building inclusive intelligence starts with superior consumer understanding. The time is now for brands to take charge of their own future narrative by developing pre-emptive efforts in getting to know and predict end-user behaviour, rather than play catch-up with the speed of their consumers. Brands, especially those in our region, will also need to be more open, more transparent, in the way they work and be comfortable collaborating outside of their organisations as they are within them. This is especially key in their dealings with clients, agency partners, NGOs, governments, communities. We all need to work even more seamlessly with one another, to make meaningful progress together.”

The dentsu consumer vision report is available for download here.

Tags: Ashish Bhasin DentsuDentsu InternationalWendy Clark dentsu

Related Posts

BBC World Service unveils true crime podcast 'The Lazarus Heist'
Featured

BBC World Service unveils true crime podcast ‘The Lazarus Heist’

by Editorial
April 20, 2021
0

The BBC World Service is excited to announce its major new original podcast, The Lazarus Heist. It tells the true story...

Read more
Ogilvy India-South Creates the 'Boys are Back' campaign for Hercules
Brand Stories

Ogilvy India-South Creates the ‘Boys are Back’ campaign for Hercules

by Editorial
April 20, 2021
0

Bangalore: Ogilvy India-South launched a campaign for Hercules today.  ‘Boys are Back’ is the new campaign created for Hercules bicycles. This...

Read more
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

Dainik Bhaskar Group
Featured

Divya Bhaskar – Surat Anniversary Masthead studded with 3000 real diamonds – A Fitting Tribute to the Diamond City of India

by Editorial
April 20, 2021
0

Mumbai: Dainik Bhaskar Group has been at the forefront of innovation in the print industry during the challenging Fiscal Year...

McDonald’s launches TVC campaign with Rashmika Mandanna that will be aired in Karnataka, Tamil Nadu, Andhra and Telangana

McDonald’s launches TVC campaign with Rashmika Mandanna that will be aired in Karnataka, Tamil Nadu, Andhra and Telangana

April 20, 2021
MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

April 19, 2021
OMD India wins marketing and media mandate for AU Bank

OMD India wins marketing and media mandate for AU Bank

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.