New Delhi : Crayons, in a multi agency pitch has won the exclusive rights of 700 Outdoor sites of Kumbh 2019 at Prayagraj, an event expected to be visited by more than 12 crore people from across the globe. The outdoor sites are spread across the length & breadth of the city at prominent locations in ideal dimension of 20 x 10 sq. ft. Our sources at the Mela Authority say that by far these sites are the best outdoor properties as they are in large numbers located at the most visible points & are in ideal shape & size.
Kumbh Mela is scheduled to last for a period of 50 days (15th January, 2019 to 4th March, 2019), though the gathering of people at Kumbh starts much earlier & lasts much later than the Mela period. Religious Akharas from across the country assemble at the Kumbh Mela with their followers much before the Mela period.
Industry pundits call it the most valuable outdoor asset offering guaranteed eyeballs to a huge no. of people at a geographical location of few hundred hectares. Outdoor campaign at Kumbh has been one of the most sought after brand building activity by national & international advertisers as there is no other similar opportunity anywhere in the world.
Raghu Khanna, CEO Crayons Outdoor Division – AmberOOH Said, “With the exclusive rights of the best outdoor properties of Kumbh 2019, We have the advantage of offering unmatchable branding opportunity covering key entry points of Mela, railways station, bus stands. Brands will have good visibility on all roads leading to Kumbh Mela to get the maximum exposure & recall.”
Industry sources & officials of many leading brands have confirmed to have finalized the deals with the agency for the outdoor sites& lot of them say that talks with Crayons is in advanced stages to finalize the deal to display their campaigns.