Content creators from across the country have pledged support for climate action through the United Nations #WeTheChangeNOW challenge through the short video app, Josh. Social media users and creators have participated in the challenge by sharing their everyday green habits, pledging for climate action and showing their support in tackling climate change in over five different languages that include English, Hindi, Tamil, Marathi and Gujarati, generating over 40 million views till date.
Launched on the short-video app, Josh, the #WeTheChangeNOW challenge compliments the UN’s ongoing celebrations of young climate heroes whose work across diverse sectors including education, urban development and green entrepreneurship have been instrumental in tackling the climate crisis. Introducing the challenge on India’s leading short-video app will help create awareness among youth from tier 2-3 cities to support and accelerate India’s progress towards its climate goals.
We The Change spotlights and curates innovative, sustainable and equitable climate solutions and actions being pioneered by young people in India. The 20 youth leaders selected by the UN have been leading the current discourse around India’s youth driven climate action. Their achievements were celebrated on UN Day on 24 October with an event in Delhi.
Umang Bedi, Co-founder, Josh said, “Climate change is a planet-size challenge, and people, companies and nations must take urgent, creative and collective action in creating new pathways to sustainability. We are honoured to be able to drive #WeTheChangeNOW challenge on our short-video app, Josh that involves young and dynamic climate leaders of the nation to spark dialogue and drive impactful climate oriented action through the platform. At Josh, we have always strived to involve India’s youth in impact driven causes and what better way than this association to leverage India’s #1 short-video app to contribute towards a green and sustainable nation.”
“This digital-first world has reminded us time and again of the effectiveness of social media platforms in driving collective effort and creating sustainable change. Social media has played a key role in enabling the climate action movement world over. The youth have always been at the forefront of this movement, and we at Josh hope to aid them in this fight against climate change by providing them with the right platform to raise awareness and facilitate change,” said Sunder Venketraman, Head of Creator and Content Ecosystem at Josh.
The broader campaign celebrates and curates innovative, sustainable and equitable climate solutions and actions being pioneered by young people in India and is supported by well known names including Dia Mirza who is also the UN Secretary-General’s Advocate for Sustainable Development Goals.
Talking about the campaign Dia said, “We can still make a difference, restore our planet and make peace with nature. These young climate leaders, the faces of the We The Change movement, are showing us the way ahead towards climate justice and climate action. Their stories have inspired me and I hope they inspire people everywhere to share their climate actions, big or small, using #WeTheChangeNOW,”
You can join the #WeTheChangeNOW movement through this link: